The Rise Of Black Models And The Birth Of New Idols Are At The Top Stage.

Showing up for a Prada fashion show is the Holy Grail of the modeling industry. With the recognition of the Milan brand, an ordinary model can become a star in the industry. Brand choice of models can also reflect the whole industry and a broader cultural trend, and set the tone for it. Therefore, in February 2018, Anok Yai became the second black female model who opened for Naomi after the Naomi Campbell in 1997. This is not only of great significance to the brand and its corner selection strategy, but also a sign that the fashion industry is embracing the wider transformation of colored models.
Of the new members of this year's BoF500, four are black models. They are from Ethiopia, South Sultan, Somalia and other countries, and have the blood of Nigeria and Haiti and Jamaica. The four models are Shanelle Nyasiase, Ugbad Abdi, Adesuwa Aighewi and Alton Mason.
Today, the list of the most popular model 50 in Model.com includes 9 Black models. In addition, in the spring and summer fashion show in 2015, The Fashion Spot's first Diversity Report showed that only 17% of the models were colored, and by 2019, this proportion had more than doubled, reaching nearly 39%.
This is a huge change. Only a few years ago, the outstanding black models were isolated. "Black models exist all the time, but they are marginalized," Nyasiase said. "They are competing for a symbolic black model in a show."
Some people think that the rise of black models is just another fashion trend. They say that the director of choice is likely to move to the next popular nationality or race in a few quarters. But others point out that deeper cultural changes prove the existence of black models.
What drives this change is a new generation of consumers who grow up with hip-hop culture. The hip-hop culture is also the largest cultural output of the United States to the world. In addition, we need to take into account the escalation of the American cultural war, inclusive growth and the growth of social media activism.
"Social media makes us feel responsible," says Kyle Hagler, chairman of Next Models. "More importantly, nearly 50% of the Z generation in the United States is a mixed race (according to the Pugh Research Center). All of these will help to keep us sober in adhering to diversity and maintaining a fashionable image. "
"The movement of Black Lives Matter is very important. In all the chaos, all these catastrophic consequences that happen in the United States and the awakening of African American ideology - all of which have a trickle down effect on fashion," Aighewi said. "There is no single entity. This is the rise of a black man in fashion, film and culture. This happens everywhere. Ethnic minorities are starting to voice. "
In China, we see a new idol mode. TFBoys's debut at the age of fourteen and five did not rely on draft shows, not relying on mainstream media propaganda, and without sophisticated packaging.
The The Fighting Boys, or "TFBoys", a popular Chinese pop group composed of teenage pop idol Wang Junkai, Wang Yuan and Yi Wan Xi, captured the hearts of young fans all over the country with a commercial value of about $43 billion. As a new force in Chinese pop music, they often dominate the list of all kinds of music in the country. They have more than 200 million fans on micro-blog and serve as spokesmen and / or ambassadors of many brands such as L Or al Paris, Lancome (Lanc me), H&M, Fila and so on in Paris.
In 2010, three boys joined the times Feng Jun culture and Arts Development Co., Ltd. After singing Aska Yang's song "onion", they became the focus of public attention and attracted a large number of fans, including children and young people. Over the next few years, the group released a series of albums with themes about love and songs about patriotism. After six years of hard work, the social influence of Wang Junkai, Wang Yuan and Yi Wan Xi Xi has been recognized by international brands. These brands work alone with each member. Wang Junkai has won the favor of Swatch and Lancome, and Adidas, Bottega Veneta and Tmall are in the same way. Paris's L'OREAL and H&M brands chose Wang Yuan. Wang Yuan was named "the 30 most influential teenager in the world" in 2017. Three people have also covered the covers of many magazines such as "Vogue dress and beauty", "Zhi GQ", "Elle world fashion court" and Chinese version of T.
In addition to music, the men's group is also interested in public welfare and charitable activities, such as "happy smile" public welfare activities, "QQ public service red scarf" plan, donation for the Jiuzhaigou earthquake in 2017, and member Wang Junkai also established the "Huan LAN Dream Fund" and served as the goodwill Ambassador of the United Nations Environment Agency. Commodity transactions related to combinations and members are expected to exceed US $17 million per month. Because Wang Junkai, Wang Yuan and Yi Lian Xi Xi three people have taken television dramas, advertisements, network dramas and movies, and often received official publicity. They were repeatedly mentioned by micro-blog in the Central Committee of the Communist Youth League. The three were also appointed as the "Mars ambassadors" of China in 2020 to promote China's Mars exploration project.
Since 2014, the men's album has won many awards such as Yue Yue V annual list, Oriental billboard, QQ Music Festival, micro-blog night and the annual pop music festival.