Shanghai Fashion Week Opening Show Lily Business Fashion Is Enough To Dramatize

As the opening ceremony of Shanghai fashion week, the opening of Lily business fashion 2020 spring and autumn fashion show is enough to dramatize. The display of wind elements in the cement industry, the black version of Trinity, the heroine of the matrix, and the large screen of retro sci-fi hue on the big screen make the theme of "new Chinese women" more tension.
From the content, this show is a continuation of last month's brand new appearance during the fashion week in New York. Back to Shanghai's Lily business fashion, the fashion interpretation of this theme is bolder and more considerate. The brand also has a deeper discussion on how to define this new Chinese woman and how to be pluralistic.
Supermodel Wang Qu you wears a set of retro wide shoulder suits as always, but what is pleasantly surprised is that the outfit in the suit is exposed to the sport jacket (or sports underwear). The brand perfects the complete narration of contemporary independent women and boldly depicts a working woman with flexible working life: she regards efficiency above everything else, and she can switch from the board meeting site to the gym at second speed. Subsequently, the models who came out in the air also appeared in sports bra and cycling pants. They were modern and even provocative. So Lily business fashion is exploring the fashionable language that accords with brand tonality.
In line with this season's black and white main tone, this season launched a new style of "Women in suits" (wearing a suit of women) stylized female group, focusing on the single product of the suit, emphasizing the 80s's wide shoulders and neutral style styling. On this basis, the brand also tried to make a breakthrough in the concept: Deconstruction super short suit coat, with super long elegant shirt, reflecting the more artistic aspect of the business dress. The greyish green and bright yellow lines that are friendly to the social media, and the more interesting tweed suit suits, are also constantly innovating in retro tonality. In addition, the knitted dresses and tannin suits displayed on the show in New York are also redisplayed in Shanghai. It is not hard to imagine that these thresholds are not high, and the single products that are good at showing women's charm (whether the women with different shapes are put on the body are also important points of "pluralism"). They are likely to become the hot selling products of flagship store in Lily East Road, Nanjing, which has just been reopened.
The concept of vegetarian models has also extended from New York to Shanghai. They do represent independent women in different living conditions. However, the concept of inserting plane models, net red and artist shows in the show is not new. How to interpret the concept of "business fashion" in depth is still waiting for this bravely transformed brand to further self explore and even re shape. After all, let this new brand positioning surprise young consumers and let them regain the vitality of stressful urban life. In fact, there should be a more touching way of elaboration.