Suning Retail To Upgrade Smart Store, Suning Pole 3 New Model Store Will Come Down

A few days ago, the 818 conference site, suning.com President Hou Enlong first comprehensive interpretation of the scene of the Internet era, the latest exploration of Su Ningquan scene retail and the most comprehensive layout so far.

In today's fierce retail transformation and diversified consumption trends, what answer will "full scene retail" bring to "2019, where does retail go"? What are the highlights of Suning who have been shown by changing people? 818 what fresh experience will it bring to consumers?

　　 Set the tone: the golden rule of retail is the whole scene.

At the 818 conference, Hou Enlong released the golden rule of retail in the whole scene. Reconstruction, experience and delivery became the key word. This is another self upgrading of Suning's retail mode after the 2018 scenario put forward by Suning. It shows Suning's role as a retail head player seeking self-improvement.

It is reported that during the 818 period, Suning aims to realize the strategic layout of the whole scene retail business through the construction of the three stage system, the whole retail sale of the front stage, the intelligent retail power system and the intelligent retail infrastructure.

At present, after experiencing the single mode of physical retail and virtual retailing, China's retail industry is struggling to achieve a major change in the integration of virtual and real industries. At the same time, it faces three major changes: centralization of traffic, comprehensive empowerment of social interaction and grid of retail contacts.

"Ordinary can also be great, grass roots can turn over." Traffic is no longer the unique layout of big stars, big brands and big platforms. The centralization of traffic is being written into the genes of the industry. Hou Enlong believes that the centralization of traffic is the self centeredness of individual consumers. It is a grid of people, and each small group has its own discourse system and preferences.

"The focus of our competition should also be on how to reach these gridded consumers. What we need to do is like birds of a feather flock together. Consumers are changing, goods are changing, and scenes are changing. Suning 818 uses the "full scene retail" plan to deal with the rapidly changing consumption environment.

"People, goods and markets under the traditional offline retail industry are real and concrete. Online people, goods and markets are virtual numbers. Only the whole retail scene with the two superimposed and integrated is the golden rule for the retail industry to foothold and promote consumption growth."

　　 Suning down market business: community, county and town must grasp

"Compared with the other colleagues who have directed the subsidence to the rural market, Suning has different understanding of subsidence. Therefore, when we sink down to the county market, we also enrich the layout of the community scene, sink to the community, integrate urban and rural areas, and make overall planning."

At the press conference, Hou Enlong said Suning shop and retail cloud store will serve as the channel foundation for cultivating and sinking the market, and jointly build a recent retail scene away from consumers.

It is reported that this year, Suning stores and retail cloud stores respectively achieved a breakthrough of 6000 stores and 3000 stores in the country. Suning Inn as a form of in-depth community scene, the 6000 stores cover 3 km, and the total number of users has exceeded 120 million.

Compared with other markets, community business presents the characteristics of high frequency, high re purchase and low unit price. After obtaining the front-end traffic with tight point placement, explosive goods and value-added services, Suning stores backed by supply chain and Suning logistics, finance and IT system to make back-end support, and achieve more accurate related sales and develop more familiar customers relationship.

In the low line market, the retail cloud fully integrated Suning's internal and external supply chain, sales, logistics, finance and other full value chain resources, and shared the benefits of smart retailing era with digital tools and information systems and partners.

In addition to the traditional household appliance 3C, retail cloud is also exploring more store models in mother child, sports, home, drinks and other cross category areas, with a view to helping county users achieve one-stop shopping needs.

It is understood that retail cloud launched a first wave of big upsurge in the county market in July 22nd. As of the launch day, retail cloud air conditioning sales growth has reached 179%.

　　 Suning shop, Suning pole 3 new model shop is about to come out.

Reporters learned that Suning shop and Suning pole will welcome the 3 new model store in 818. Suning small store 3 set up kitchen area and dining area. Catering will become an important factor for Suning store to drain, form brand individuation, differentiate and drive profits. Compared with the 2 models that have been widely distributed, 3 increased the catering format, providing users with standardized dining quality service and dining experience, stimulating consumption to the store, increasing the user's staying time and buying opportunities.

At the same time, small shop 3 can do "adjust measures to local conditions", according to different target customers, build different forms of "convenience store +N" combination, for example, facing the traditional community children entertainment area, providing the "life help" module for logistics generation and reception and housekeeping services. "We hope to upgrade the lifestyle of the urban consumers with the layout of the store 3, in the most close to the user's format."

In addition, the Suning vegetable business, "sunning" and "Suning finance", will take advantage of the "capillary" positioning role of Suning shop and go deep into the community to build a life service platform for users.

The 3 of Su Ning pole will make a more comprehensive interpretation of consumption. From book coffee, 3C tide to daily household, quality home appliances and shopping experience of imported goods, creative design is enough to bring new lifestyle and service to young consumers. At the product level, we strive for cost-effective, good and good life. At the experience level, we have been creating comfortable, interesting and technological lifestyle.

　　 Suning's first AI intelligent full digital store will come to Nanjing.

The conference site, Hou Enlong said, Suning's first full digital store will arrive in Nanjing during the 818 period. It is understood that this will be the first fully digitized store in parallel with the latest technology in the world, and the camera can automatically identify consumers and commodities.

Synchronous support for single person accounts, multi person accounts and other payment methods, RFID tags will no longer be needed, "consumers enter the store, take the goods can go, the payment process is completely without feeling." AI intelligent full digital store, millisecond payment and liquidation, operation and management efficiency will be increased by 70%.

According to reports, the store will rely on Suning technology data, artificial intelligence, Internet of things and Suning's proprietary human-machine interaction video interaction technology, combined with Suning financial payment and wind control platform landing.

Based on Suning science and technology big data analysis, the store manager can conduct intelligent selection, precision marketing and real-time forecast and analysis of merchandise sales, make intelligent replenishment, realize the whole shopping behavior visualization, marketing accuracy and intelligent display of items, "what is big data, where a bottle of cola is placed, is big data."