Luxury, Jewelry, Watches, Tiffany And Other "Cold Wave" Continued To Return To High Expectations Or Will Save The Market.

Swiss watch exports have not improved after 5 consecutive months of decline, after the worst of the Swiss watch industry in 2015.

Under such circumstances, some brands, including Swiss watches and high-end jewellery, are reducing their product lines. Many brands are doing the opposite, stimulating the market by releasing new products, high-end customization, and promoting product culture, and expanding market potential as much as possible.

Exports fell for 5 consecutive months.

In 2015, the Swiss watch industry was gloomy and gloomy.

"Because of the Asian visitors to Europe visas, terrorist attacks and other reasons, as well as the impact of the British 'deo' referendum and the continuous appreciation of the Swiss currency, and other factors are restricting the sale and export of Swiss watches."

According to the industry, exports of Swiss watches fell for the 5 month in a row. According to the latest data released by the Swiss watch Federation, exports of Swiss watches in May fell by 9.7% to 1 billion 600 million Swiss francs compared to the same level in 2012.

"Some styles of products are now out of production, but classic watches are on sale."

Reporters learned from the sales staff of Audemars Pigeut brand counters that their brands not only cut their own product lines, but also cut down some of the retail networks.

However, a lot of Brand Company have gone against it. For example, Cartire, which is used to launching new products every year, has released 83 new products this year, and said it will stimulate the market.

Jewelry customization is returning, and the trend is good.

Besides Swiss watches, the market for high-end jewellery is also rather cold.

According to Tiffany's first quarter 2016 earnings report, its global store

The average decline was 9%, which has dropped for six consecutive quarters.

Other high-end jewelry brands also perform well.

"Jewelry industry does not exist in the cold winter.

Moreover, the taste of Chinese consumers is getting better and better. In addition to the elite, young consumers have a high level of awareness and understanding of brands. Jewelry brands still have great market potential to develop.

According to industry sources, especially in recent years, jewelry customization is returning, and the trend is good.

Reporters learned from Van Cleef & Arpels counters that this year's new Bouton d 'or jewellery series, which is inextricably linked to advanced customization, will be incorporated into the new series in the late 1930s.

Brand needs deep propaganda of product culture.

Reporters learned that in 2015, the scale of China's luxury goods market was 113 billion yuan, down 2% compared to the same period last year, mainly falling into categories such as watches and men's wear. The first quarter of 2016, which was released on relevant websites, showed that the industries including luxury brands, jewelry brands and other industries continued to grow slowly.

"Want to seize

The inner spirit needs to communicate with consumers deeply, so it is particularly important to publicize product culture.

Reporters at the Van Cleef & Arpels brand exhibition at Delhi Plaza learned that high-end jewelry brands are a combination of business and art, not a functional embodiment. Every jewelry product reflects the true portrayal of the social era at that time. "The new jewellery series follows the brand's Pearl elements since the end of 1930s, changing the inherent ideas of Van Cleef & Arpels's romantic and aestheticism of consumers in the past, explaining the poetry, culture, refinement and elegance in another way in the collision with abstractions."