Why Do These Two Companies Choose To Enter The Clothing Market From Children'S Clothing?

Perhaps the biggest common feature of both companies is that they all go on parity.

On the Everlane label, you can see not only where the goods are produced, but also the cost structure.

Take a white shirt, for example, you can see the information -- 10.77 dollars is spent on cotton, thread and buttons, the tailoring is 1.22 dollars, and 8.35 dollars is for sewing. The pportation cost is 4.61 dollars, and the final cost is 24.95 dollars.

On the label of Say Kids brand clothing, it will also indicate manufacturing and pportation costs, and there is no other price increase.

Unlike Everlane, Everlane still charges a fee for every item of clothing, but Say Kids does not rely on the sale of single products, but it implements the monthly payment system.

Users pay $5 per month for membership fees before buying all kinds of children's clothing brands.

From the point of view of positioning, the clothes on Say Kids are mainly designed for children under 5 years old. The products include underwear, sportswear, jackets, skirts, sweaters and other children's daily clothes. The style of design is neutral, and Australian organic cotton is used as raw material.

Say Kids will be launched early next year, but now it is open for registration.

Ng said Future Ltd might extend its product line to adult apparel to form a "Say+X" series.

But at the moment, children's clothing will be done first.

An idea of Ng is particularly interesting to me.

Ng has said in an interview that the reason for making children's clothing business is that it can evade the big problem of electricity supplier.

In his view, children (especially young children) grow very fast, so even after receiving clothes, it is found that the size is too large and there is no need to rush to return. Maybe a few months later, the children will fit well, which will reduce the cost to a certain extent.

ThredUP, a second-hand clothing trading platform that has acquired E financing, has similar development paths.

This company also cut into the second-hand clothing trade from the children's clothing consignment. The reason is that compared with adult clothing, children's clothing replacement rate is high, and the size is also standardized.

Later, the demand for category expansion gradually developed into a second-hand women's wear and children's wear consignment platform.

Although most people think that a major difficulty in the field of clothing is that products are too non-standard, it seems that children's clothing will be a quick breakthrough.