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New Wah Yuen Store Takes The Lead In Reborn

2016/1/24 15:24:00 41

New Wah YuenShopping MallBrand Strategy

On Wednesday, the new Wah Yuen store, located on the West Lake, was rebuilt for 5 months.

However, this is just the beginning. The new hundred hundred group will open the prelude to the biggest change of face in Hangzhou shopping malls. The future shopping malls, shopping centers and entrances are no longer the same cosmetics and luxury goods. The boundaries of men's wear and women's wear areas are deliberately blurred, but all the links that are closely related to your life -- health, sports, medical treatment, wedding and childcare can be realized through the "window" of shopping malls.

In the words of Tong Minqiang, chairman of the new century group, it is "we are standing on the high speed entrance of modern business pformation"; establish a new business mode to provide value-added services for the big industrial chain.

The "gentleman leopard change", which is related to the two big shopping malls in Hangzhou City, is just to adapt to the new commercial environment as quickly as the leopard, like the leopard, and to seek better pformation and development as a long-term plan.

This week, new Wah Yuen opened the prelude to trial business.

Entering the shopping mall at the entrance of Yanan Road, first of all, at the entrance of the first floor, a large number of tulips pported from Holland came to the air. This living hall with the theme of flowers, coffee and red wine was built on the hottest cross-border e-commerce platform.

Offline experience Hall

The hall is decorated with all kinds of tide shoes. The famous UAV brand has also opened the exhibition hall on the 1 floor hall; the two floor is a collection of designer clothing brands; the third floor is the "stronghold" of football, swimming and sports brand; the four floor is the children's play gathering area and exquisite restaurants; besides, there are two dining halls which have functions of catering and nightclubs, which will appear before and after the Spring Festival.

If you are not too concerned about the capital market, you may not know that the Hangzhou Tower and the Hangzhou Tower have been reorganized and integrated.

After more than a year, the top executives of the new century group have made a detailed top-level design and embarked on a new round of modern business pformation with the opening of new Wah Yuen as the starting point.

A month ago, as a guest at a retail forum in Hangzhou, Tong Minqiang once said that the whole system would seek greater changes.

However, no one has ever thought that the pformation of the new century group will lead to such a rapid pformation.

Good things must be displayed slowly.

The new faces this week only account for about 7 of the brand and format of stores, until April this year.

Xin Jie Bai group

The "market scout" of reform, Xinyuan Hua will take the lead in completing butterfly change and become the gathering place of high quality tide life.

Since last August, Wah Yuen, a new shop shutting down shop, has cut off the original brands and counters in the mall, retaining only some catering facilities such as Starbucks and new white deer.

Such a big change may turn into a new normal for the business community of the 100 group.

Fastest in the second half of this year, Hangzhou Tower

Shopping mall

In addition, phasing out cosmetic surgery will be carried out in stages, and the B block will also be drastically reduced.


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