Europe'S Largest Luxury Shopping Center Actively Respond To E-Commerce

The Holland architectural firm OMA, which has reported many times to build Prada and flagship stores, has recently made new moves.

It is making a modest renovation project to the largest shopping center in Europe, Kauhaus des Westens, Berlin, Germany, and the concrete plan is now officially announced.

Kauhaus des Westens (hereinafter referred to as KaDeWe) department store was established in 1907. It is the largest shopping center in continental Europe. The 9 storey storey building adds up to 60 thousand square meters.

Over the past century, it has undergone many pformations and renovations, and the latest one has been traced back to 1990s.

The KaDeWe landmark rooftop restaurant glass ceiling, which the public can see now, was added to the mall building at that time.

Soon, however, the glass roof restaurant will be replaced by the new outdoor space designed by OMA.

And OMA explained that when he gave up the "logo", it was for the purpose of letting

It can better find a favorable competitive position in the retail environment where the small collection store is developing rapidly and the electricity supplier is booming.

"The pformed roof will be the most exciting and mysterious place for KaDeWe."

OMA said in a statement.

Apart from the roof, the biggest change in the entire shopping mall will be a block. In the planning of OMA, KaDeWe will be divided into four parts under one roof, and then each sub block will have an independent theme.

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In addition, these zones will have their own entrances and elevators, hoping to make it easier for consumers to find targeted goods, and also to travel more easily and deeply in interested commodity groups.

Among them,

The escalator designed for each block is worth mentioning. Every escalator system is the most eye-catching decoration of that block.

In fact, in addition to the KaDeWe that just announced the pformation plan, the British department store Selfridges and the French department store La Samaritaine also announced that they would cooperate with the world class architectural firms to launch the store pformation.

Under the background of the global economic environment is not good and the new form of retail industry emerge in an endless stream, there is no doubt that traditional shopping centers need to think about the way to break through in interior decoration, commodity combination and even business mode.