When The Dragon Boat Festival Meets Father'S Day, How To Let Men Consume Voluntarily?

We need to be careful. "

Li Da makes a profit. First of all, businesses should lock in targeted consumers, analyze the consumption psychology and characteristics of target consumers, and make corresponding promotion measures.

Although "father" is the protagonist on father's day, businesses should pay attention to the group that really pays for their father.

First of all, the population structure of Guangzhou is analyzed. The number of foreign population includes home buyers in Guangzhou, which is far more than native native people. They have basically adapted to the lifestyle and habits of Guangzhou. The merchants should locate the Festival Promotion on the characteristics of the locals, the local people approve of your promotion, the outsiders and the former outsiders will naturally accept it.

From the age structure analysis, the 40 - to 50 year old father's children have been separated from their families, and their work and their families have become more explicit than their elders. They often buy gifts for their parents, but because their work income has to pay for their living expenses and their savings are limited, there is a certain limit for their father's consumption. Most of them pursue real and affordable items as gifts to their fathers.

Only a comprehensive analysis of the economic situation and consumption mindset of the target consumer groups is made, and the businessmen can make the corresponding gifts accordingly.

The promotion of men's products is not like women's products. It does not need colorful decoration and exaggeration. The emphasis of promotional advertisements should emphasize the practicality of products. If a product with a higher grade is concerned with displaying a man's identity, such as watches, clothing, pocket computers, computers, beautiful cars, etc., the appeal points should be positioned in dignity, generosity, and demeanor.

The biggest difference between publicity and women's products is that women's consumption is more sensuous. They are dancing with the fashion trend. Men are generous to women's consumption and are rational in their own expense, not only for men but also for men.

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"The most frequent heart attack ad" is "mother, you have worked hard", the following is followed by a product named "the best gift for mother", and many citizens are in the mood for it.

And similar advertising words, want to let a steady man take out his pocket quickly, it may not be effective.

The first thing we need to consider is whether the product is suitable for men. After all, the vases in the house have been occupied by women. Even if there is no intention, men will have no place to pile up some gifts that can only be used for a while.

Businessmen have such an understanding that making women's money is easier than making men.

That's because women consume a lot of daily necessities, cosmetics, skin care products, hairdressing, beauty, fashion, food, decorations and so on every day, and every one has to spend money, but a man who has a straight face doesn't seem to have regular consumption except alcohol and tobacco.

The clothes need to wait for its replacement, at least two more spring and autumn years, businesses can not afford to wait, so they have been fighting the idea of women, the focus of enterprise development shift, men's supplies have always been so few.

The necessary living hardware men already own, their work income in addition to subsidize the family, part of it is applied to interpersonal entertainment, dining and entertainment is its regular consumption place.

Saving a few holidays, traveling with family and friends is also a big part of their life.

Women's consumption is piecemeal, and men seem to prefer to spend money in a big way. To earn their money, they can't help thinking in content innovation.

If you want to think of good ideas and succeed in implementing specific business activities, the premise is to understand men and understand their fathers, and businesses do not invest deeply into men's life and inner world, so it is hard to create good ideas.