FILA Has Become The Official Partner Of China Sports Net Exclusive Sports Shoes And Shoes.

Beijing time September 17, 2019, FILA held a news conference with the Chinese tennis open at the National Tennis Center. It officially announced that FILA became the official partner of the exclusive Chinese sportswear shoes in the 2019-2021 China open.

"FILA's cooperation with China net will provide a more exciting and exciting event for every fan, so that the audience can enjoy the classic and fashionable FILA elegant style while watching the event." Yao Weixiong, President of Anta group fashion sports group CEO and FILA Greater China, said: "we hope that through this cooperation, we will help create more tennis enthusiasts and sports rookies, and fully support and promote the development of Chinese tennis industry."

As a centennial sports fashion brand in Italy, tennis is an important label in the development process of FILA. As early as 1970s, FILA devoted itself to the marketing activities in the field of tennis. The legend of the international tennis legend, the Swedish champion Berg, had won the 5 Wimbledon champion in the 6 consecutive defending champion of the French Open tennis tournament, having been in the field of FILA WHITE LINE series with colorful stripes.

In 2009, Anta bought FILA China from BELLE for 332 million yuan. In the past few years, rapid development: in the first half of 2019, FILA achieved 6 billion 538 million revenue growth, up to 80%, gross profit reached 4 billion 673 million, gross profit margin reached 71.5%, and operating profit increased 80.9%. Accounting for 44.1% of Anta group's overall revenue, compared with the same period in 2018 increased by nearly 10 percentage points.

This sponsorship of China net can be regarded as a signal for FILA to increase sports marketing in China.

In response to this cooperation, FILA will launch a series of costumes for China net cooperation, while FILA KIDS also sponsors the tennis ball players on the field.