Shenzhen Fashion Industry Reputation Day Long

< p > < strong > > a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > watches and jewellery and so on become the vane leading the fashion in China.

< p > a few days ago, the four floor of Jin Guanghua, Shenzhen, was opened by SEELER, a major event in Shenzhen's clothing industry.

The reason is very simple. The store is the first high-end shop opened by Shenzhen's Hua Si in Shenzhen.

After more than 20 years of struggle in the export market, Hua Si finally strides toward the domestic market.

Zhai Xiaoping, general manager of Shenzhen Hua Si company, said that the positioning of Xi Na is implicit and fashionable, and the goal is to become the leading fashion leader in silk products in China. < /p >

< p > in fact, the traditional manufacturing industries such as clothing, clocks, jewellery and other traditional manufacturing industries in Shenzhen are working together to make a big event: to accelerate the pace of "fashion" and expand the domestic market, and to turn "fashion" into Shenzhen business card! < /p >

< p > < strong > "Shenzhen fashion" urgently expand the domestic market < /strong > /p >

< p > reporter noted that Shenzhen is accelerating the expansion of the domestic market in both domestic and export enterprises.

Under the pattern of global economic slowdown, Shenzhen watches and watches sold 65 million 570 thousand watches last year, representing a year-on-year decline of 7.4%, while Shenzhen's three watch brands "Fiyta, EBOHR and heavenly kings" have gained nearly 40% growth in the domestic market, and the output value of Shenzhen watches has also been improved accordingly.

In addition, Shenzhen's clothing sales last year were 174 million 78 thousand, representing a year-on-year decline of 8.8%, while Shenzhen fashion women's brands such as "Song Li Si" and "Ernie" have increased by about 20% in the domestic market. Shenzhen fashion has more than 50% of the major shopping malls in big cities in China.

< /p >

< p > expert analysis shows that export production is decreasing but domestic sales are on the rise. "Shenzhen fashion" is rapidly expanding its domestic market with its own strength.

< /p >

< p > < strong > fashion consumption is just beginning. < /strong > /p >

Less than P, it is surprising that, despite the two digit growth in clothing sales in the domestic market last year, the growth rate is the lowest since 2004. Experts predict that the growth of domestic clothing consumption will slow down in the future.

Does this mean that the domestic market is saturated? Will Shenzhen's clocks, jewellery and handicrafts also have the embarrassment of slower growth in the domestic market? < /p >

< p > Xia Guoxin, chairman of Shenzhen glis, disagrees with this view.

He believes that last year's decline was only a "rain in the spring", and the current fashion clothing consumption is still in the primary stage, with great potential in the future.

China's domestic fashion consumption upgrade will lead to the awakening of clothing culture, "a target=" "_blank" href= "//www.sjfzxm.com/" > brand clothing "/a >" more to meet the people's inner pursuit and taste.

Xia Guoxin revealed that despite the slowdown in the domestic apparel market in the first quarter of this year, the growth momentum of the high-end women's clothing has been very satisfying.

< /p >

< p > "we expect that the market will be stable in the first half of this year, but there is great potential in the second half of the year."

Ji Wentan, deputy general manager of Shenzhen billion Hong Run Industrial Development Co., Ltd., frankly speaking of this year's domestic market, admitted that because of the changes in foreign markets and the cold domestic market, a number of small businesses went bankrupt, but the more than 20 strongest women's wear brands in Shenzhen were selling well, and everyone has accumulated successful experience in their respective fields.

Ji Wentan said, Shenzhen brand positioning is different, some take the mature route, some take the neutral and handsome route, some take the black and white route, but the Shenzhen women's clothing brand is generally developing towards a stronger sense of design.

< /p >

< p > "domestic fashion consumption is just beginning."

Zhai Xiaoping believes that with the upgrading of domestic consumption, fashion culture will promote a new round of consumption peak.

< /p >

< p > < strong > the development prospect of fashion industry is bright. < /strong > < /p >

< p > reporter found in the interview that Shenzhen, as the capital of Chinese women's clothing, jewellery capital and clocks and watches, has not only created higher economic benefits, but also become a weathervane leading the domestic fashion.

In his government work report this year, mayor Xu said: "we should vigorously develop the urban fashion industry and promote high-end industries such as clothing, clocks, gold and jewellery, and create more famous brands both at home and abroad."

< /p >

< p > urban fashion industry has become a key supporting industry in Shenzhen.

Some people in the traditional industry believe that the future of Shenzhen's fashion industry is bright.

When talking about the development of Shenzhen's fashion industry, Xia Guoxin, chairman of Shenzhen's Song Li Si, has a big dream: "the top ten of the world's richest people, three of them are in the fashion industry."

And this ranking is constantly changing. In 2012, the Spanish Zara boss even surpassed Mr. Buffett for a time.

Xia Guoxin believes that this is a signal that the fashion industry is able to make big enterprises, and turn fashion into Shenzhen business card. In Shenzhen, the top ten richest people in China and the top ten in the world are not dreams.

(Shenzhen Commercial Daily reporter Liu Hongchen Intern Tong Yudan) < /p >

< p > < strong > expert interview < /strong > /p >

< p > < strong > make fashion the ideal of Shenzhen City < /strong > /p >

Zhu Shunhua, executive vice president of Shenzhen Watch Industry Association, made a special trip to Europe in January this year to participate in many fashion industry activities, including the German Berlin Benz Fashion Week, the Swiss luxury watch salon SIHH, and also visited the China Fashion Week held in Beijing in March this year.

His goal is very high: to understand "fashion"! < /p >

< p > fashion. This is the ideal that Shenzhen watch industry has been looking forward to. But some people want to go further: "can fashion become the ideal of Shenzhen city? Milan and Seoul have become international metropolises by fashion!" < /p >

< p > "I am very excited to go to Beijing this time.

In many people's eyes, Shenzhen has long been a first tier city, but in Beijing, I found that Shenzhen is still a second tier city in the eyes of some people.

Zhu Shunhua recently pointed out in an interview with reporters: how to make Shenzhen truly become a first tier city? Let the industry that has been marketization and branding become truly an international metropolis. The most important way to insist on and develop is fashion. And the products closely related to people's life, such as clothing, watches and clocks, jewelry and related products derived from the products, can best reflect the core of fashion.

< /p >

< p > Zhu Shunhua said that the director of entrepreneurship and commercialization research center of Duke University predicted that there will be a "creator economy" in the future, when large-scale production will be replaced by personalized production.

Technological progress will make China's manufacturing industry decline like the US manufacturing industry in the past 20 years.

Yang Jingwen, general manager of crystal culture, believes that the prophet's words are often alarmist, but for the future development of Shenzhen's industry, we should not only have a strategically oriented direction, but also need the overall promotion of the city.

< /p >

< p > Zhu Shunhua said frankly why the fashion and cosmetics in Korea are popular all over the world. It is very simple that Korean TV series has been selling culture, selling clothes and selling design elements, and South Korea has positioned the national industry according to fashion, so that the employees who enjoy the industry and enjoy the "Korean wind" industry are also moving.

< /p >

< p > Yang Jingwen thinks that Shenzhen has the fashion industry plan, but lacks the city ideal of "I want to become the fashion city of global concern". Therefore, lacking the city's courage to push Shenzhen into a fashionable place.

Most obviously, Shenzhen lacks the fashion media, not to say that it has a great distance from the "northward Canton". It is also different from "Hangzhou, Chengdu and Chongqing" and can not show Shenzhen's pursuit of the quality of life.

< /p >

< p > "Shenzhen seems to be very close to fashion, but it's still very far away!" Zhu Shunhua pointed out that clocks, jewellery, clothing and other industries are all pursuing fashion, but it is difficult to form a big climate by acting alone. It is suggested that the government should join forces with all industries to form a joint effort to promote fashion and let Shenzhen become a city of output culture and fashion, giving birth to the development of fashion media and cultural media.

< /p >

< p > < strong > women pursue more elegance and fashion. < /strong > < /p >

< p > < strong > 80, the main consumption force is < /strong > < /p >.

< p > reporter recently visited several famous women's wear brand stores in Maoming department store, Huaqiang North area, and found that the 80's who are entering the year of their own and have the ability to consume are gradually becoming the backbone of the clothing market.

< /p >

< p > "these years, the consumers after 80 have been the main buyers of our shop, accounting for more than 90%.

Although the market after 1990 is increasing year by year, but after all, the purchasing power is not large enough, usually the real trading volume can only be generated by the parents' economic support.

Yang Xiaojie, manager of the famous brand ELAND, told reporters.

< /p >

< p > reporter found in the interview that the positioning of different women's clothing brands is different, but in view of the rise of the backbone of the 80 and 90's clothing market, many fashion brands in Shenzhen are adjusting the market strategy.

< /p >

< p > a famous woman dress brand official admits that although the 80's have become the backbone of the clothing market, the women's consumption ability after 60 and 70 is also very strong. For thousands of Yuan dress, a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a", as long as suitable, not too fastidious price, so the company specifically targeted at the higher requirements of these middle-aged women, each quarter has specialized new products, so that all women are more elegant and fashionable.

< /p >

< p > < strong > leather ware < /strong > /p >

< p > < strong > with the help of the story to cater for the market < /strong > /p >

< p > through storytelling to create a fashion story that belongs exclusively to leather goods and to promote market sales by chance, it is quietly integrating into the leather brand of Shenzhen.

Recently, the reporter visited several famous leather goods stores in maiye department store of Huaqiang North area of Shenzhen, and realized the fashion features of Shenzhen leather products.

< /p >

< p > the main entrance of a special store stands a pair of beautiful models wearing wedding dresses, displaying beautiful "crystal a target=" _blank "href=" //www.sjfzxm.com/ "shoes < /a >, attracting many people's onlookers.

Undoubtedly, the Cinderella fairy tale is integrated into the leather brand concept. This very creative marketing tool brings good market results.

< /p >

< p > "we usually do four or five discount promotions in a year to increase sales.

Besides, we will organize different theme activities to attract consumers from time to time.

These activities are very effective means of promotion, so we have every year. "

BELLE BELLE responsible person.

< /p >

< p > "half off of new products, high cost performance, so we will bring friends and family to pick up a couple of beautiful shoes during this activity."

Reporters learned that in general, on small holidays or weekends, the sales volume of the counters is the largest, and may day is a holiday for many businesses.

< /p >

< p > < strong > Jewelry and timepieces < /strong > /p >

< p > < strong > fashionable elements into new products < /strong > < /p >

< p > relative to women's wear, jewelry and clocks are updated at a slower speed, but there is no difference in the perception of fashion elements.

Reporters recently visited the market, and found that on the basis of classic products, jewelry and clocks will also introduce some fashionable new products.

< /p >

< p > some jewelry stores in Shenzhen often find many exquisite and delicate jewelry, with heart shaped and flower shaped pendants and bracelets. They are fashionable, noble and charming.

Reporters found a series of very cute and beautiful Hello Kitty shape gold and 18 Kat pendants in the Zhou Dafu jewelry counter. The price is between 820 yuan and 2200 yuan.

According to the staff, these pendants are the new fashions launched by Disney, which are mainly aimed at the younger generation after 85.

"Because these people are following the fashion trend, we will incorporate some fashionable elements into the new products to attract more young consumers."

< /p >

< p > in another gold shop, the staff introduced that every year, jewelry designers will design according to market demand, especially through the traditional Chinese "twelve zodiac" to add fashion elements, such as using cute little snake and Chinese calligraphy to skillfully form "Fu".

Products like "snake to run" and "snake snake" are added to fashion elements in traditional elements. This fashion jewelry is loved by Shenzhen residents.

< /p >

< p > the famous Chinese watch brands such as Fiyta, EBOHR and heavenly king have also added some popular elements in this season's new products.

Fiyta staff said, "we will introduce some fashionable products every year, for example, the concept of Fiyta" clover "just released by the photographer at the end of last year, which integrated into the deep sea shell of the illusion, thus deducing the exquisite" four leaf grass "leaf flap.

According to the introduction, this kind of pursuit of "detail embellishment" fashion is loved by the majority of young consumers.

< /p >

< p > reporters learned that discount sales activities such as watches, jewellery and other luxury goods were relatively few. Generally only 5% off of the discount activities were held on the basis of holding the VIP cards of department stores.

< /p >