Women'S Clothing Development In Qingdao Is Facing Three Difficulties And Heading For The National Bottleneck.

< p > a classic CONVERSE canvas < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, the price is three hundred or four hundred yuan, much more expensive than the ordinary, this is the strength of the brand.

To add Wakubo Rei's creativity and classic "little eye" sign to these CONVERSE shoes, at least 1000 yuan more, which is the power of < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >.

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When can p show this power? This is a great article, and this is a long way to go. "Qingdao"

In this series of reports, many people in the industry enthusiastically discuss and propose suggestions to help women's clothing industry to see clearly and find a gap for tomorrow's development.

This is also our intention to launch this report, to boost morale and resolute ahead. The dream of Qingdao women's clothing will be realized.

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< p > after more than ten years of development, Qingdao women's clothing has saved a "family property".

But this is not undeniable.

Journalists and many people in the industry exchange, we generally believe that the industry chain is incomplete, difficult to enter the shop, lack of money is the development of women's clothing brand three major problems.

To break through these bottlenecks, Qingdao women's clothing can really rise in the future.

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< p > < strong > development of Qingdao women's clothing three difficult problems to be solved < /strong > < /p >

< p > < strong > difficult industry chain is incomplete and cost is difficult to control < /strong > < /p >

< p > there are thousands of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises in Qingdao, and the 98% is foundry.

Most of the raw materials are purchased outside, and no suitable fabrics or accessories can be bought locally.

How difficult is this problem? Xue Jiliang, a designer of the textile association, takes a garment as an example to illustrate that every link of Qingdao enterprises should pay more attention due to the incomplete industrial chain.

"Fabrics and accessories are mostly purchased in the field, and they need to keep going out to market and negotiate."

He said that a fashion is not only important in fabric and style, but also important in accessories. If the buttons and zippers are not available, the effect of clothes will not come out.

To purchase in the field, less quantity, manufacturers do not wait for, slow delivery; a large number of procurement, many enterprises do not have such a large output.

We can only increase the price purchase, which raises the cost.

On the contrary, there are complete industrial chains and convenient raw material procurement channels in the southern garment towns, and all the raw materials for making shirts can be purchased in a small town in the "hometown of shirts", Yiwu Dachen, liners, buttons, and shirts.

Similarly, in the "Suxi", there are all kinds of materials for socks.

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< p > < strong > two. It is difficult to enter the shop for three years. Let's take a look at < /strong > < /p >.

< p > exhausted efforts to make clothing products, channels are difficult problems.

The first thing to do is to enter the shop.

Gao Lixin, director of the design of Er Ma Xiu Dan, is deeply impressed by this.

Three years ago, she wanted the brand to enter a high-end department store in the island.

The other side's investment manager's answer is, "your product is good, but we are also nervous. Otherwise, wait for the two period."

In the past three years, Gao Li Xin went to look for it again. The other side hesitated to say no more.

"Who can afford to wait? There are several two or three years for enterprise development.

Two or three years passed, and there was no chance.

She said that department stores are good at speaking, but some are good for local brands.

She believes that local brands are difficult to enter department stores. There are many problems, such as funds, brand problems and chanting of foreign monks.

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< p > < strong > three difficulties, lack of money, lack of people to make big is difficult, < /strong > /p >

< p > high-end women's clothing needs money and money, and the ITTZO brand that goes the farthest on this road has the deepest feelings.

"The clothing industry has a large investment and slow results.

To make big brands, there must be large capital investment.

Wang Yan, general manager and design director of Yizhou company, said that in the past 5 years, ITTZO has invested a total of more than 30 million yuan in the licensing industry.

Some high-end department stores also throw olive branches, but restricted by insufficient funds and lack of talents, a continent company can not enter quickly, which limits the speed of development.

She hopes that the government can restore the support plan of $24 million that year, and put money on the knife edge, pushing enterprises at the most critical nodes.

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< p > < strong > together, Qingdao women's clothing will never give up the garment industry < /strong > < /p > in the future.

< p > < strong > Xiang Yangqing: building women's wear Creative Industry Park < /strong > /p >

< p > how to solve the difficulties in development, some people say that they rely on the government, others say that they rely more on the enterprises themselves.

Some people say it is necessary to improve the environment. Some people say it is more important to improve the small environment of the enterprise.

In fact, there is no conclusion.

"We have a thin market, a small market with natural support, and an imperfect upstream and downstream industrial chain, which has little attraction for designers and external capital.

This is not surprising.

Xiang Yangqing, director of the Municipal Commission of letters and commissions, said, but in the past decade or so, Qingdao women's wear was started from scratch. At that time, the difficulty was greater and the difficulty was even greater. "Is it not the same performance?" he believed that the environment needs a little improvement, and the government and enterprises need to work together.

He firmly believes that Qingdao can definitely get out of the women's clothing brand in the front line of the country. "As a mother industry accompanied by the growth of Qingdao City, we will never give up the < a target=" _blank "href=" //www.sjfzxm.com/ > textile < /a > clothing industry! "/p".

< p > Xiang Yangqing said that in order to maintain the healthy and sustainable development of the textile and apparel hundred billion industry chain, Qingdao needs a specialized creative industry park for women's clothing.

The most difficult thing to build an industrial park is the land problem.

"Building this industrial park is not for tax purposes, but for creating a platform for designing talents, retaining local designers and bringing in talents from other places." in addition, the market of garment accessories can be built up to make up for the lack of industrial chain.

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< p > < strong > Ying Yi Zhuang: small batch, high end < /strong > /p >

< p > Ying Yi Zhuang is the general manager of Qingdao Xintian group Limited by Share Ltd and also an old clothing man who has worked for over 40 years.

He said that in recent years, it has been said that the clothing industry is a sunset industry, it is worthless, and it is not worth the effort to do it.

When he visited the market in Japan, he was shocked: Volume customization studios were mostly in office buildings, relying on extreme service and word of mouth to retain customers; manufacturers made a garment to keep improving, not demanding quantity but seeking satisfaction.

"It is simply a pleasure for people to do the clothing industry."

He said that seeing the operation mode of developed markets, he firmly believed that "the clothing industry is really not a sunset industry, and it will have a bright future."

For Qingdao women's clothing brand, the experience that Ying Yi Zhuang shares is that small quantities and fine products should be the trend of the future.

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< p > < strong > He Ming: confidence in local brands < /strong > < /p >

< p > although it is hard to get into the shop again and again, the fact is that the brand of Qingdao women's clothing entering the department store has been on the rise. From ITTZO, Xiang Luo Yi to Rui Fei Ma and flower box, more and more local brands enter different location department stores.

Department stores, and even high-end department stores, are increasingly opening their arms to local brands.

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He Ming, manager of marketing department of Sunshine Department, said that since the opening of sunshine department store, domestic brands have been constantly introduced and updated. Now there are more than 40 local brands in the shopping mall, which include jade, jewelry, men and women's clothing, children's wear, accessories, shoes and other items. P

Sunshine department store also has a series of local brands from Chinese designers, such as NE TIGER, ITTZO, Cagliari, Notting Hill...

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< p > "at the moment, the strength of the local designer team is rising, and the design level and professional quality are also more mature, and the distance from the international brand is shrinking."

He Ming said that the domestic high-end department stores, the confidence of local brands is also more and more sufficient.

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< p > < strong > Cai Zeyuan: changing the phenomenon of "foreign trade goods" < /strong > < /p >

< p > the development of designer women's clothing in Qingdao is lagging behind Shanghai and Guangzhou. "Insiders" Cai Zeyuan said, on the one hand, there are not many channels for designers to "face" consumers.

He concluded that another important reason is that Qingdao people have habit of checking out foreign trade for a long time, and even Qingdao has built a special "foreign trade city". Some foreign tourists also come to Qingdao to clean up "foreign trade goods".

This also limits the popularity and recognition of designer products.

This habit has been abatement in recent years, but it is still deep-rooted.

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< p > Cai Zeyuan said that the local designer's product level must be higher than that of the general clothes, and the only thing lacking in "people's affinity" is the price.

For example, he said, the cost of a shirt can be reduced to 100 yuan after mass production, but if it only produces dozens or hundreds of pieces, the cost will be 200 yuan.

For small scale designer clothing, the cost is high and the natural price is high, which discourages many consumers.

He said, "the high price is not the designer profits, but the production and circulation links have increased too much cost."

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< p > < strong > reporters feel great, dreamers < /strong > /p >

< p > it is a dream to let Qingdao women's clothing go to the whole country.

In the interview, reporters met with dreamers.

Their persistence, firmness and obsession make reporters moving and moving again and again.

Designer Wang Yan, in order to tide over the difficulties, sold his house to the workers for wages; regardless of all family objections, he put his savings into the market again and again; he did not eat, drink or even make-up, and spent all his money on buying clothes.

For clothing, it can be said that "no madness does not survive" hot love.

Xiang Yangqing, chairman of the letter Committee, has spared no effort to support Qingdao garment enterprises for many years. It is called "noble and benefactor" by the enterprises. He pledged his chest in front of the media. "Before retirement, it will definitely achieve" /p ".

< p > the goal of women's wear brand to the whole country, so that we can be more patient and encouraging.

They are all dreamers, and there is no lack of such dreamers in Qingdao's clothing industry.

With this group of people, it is possible for us to do something and change things.

Great and dreamer.

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