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Is The "Inventory Crisis" In Clothing Industry So Evil?

2012/12/14 10:33:00 24

Clothing Industry Clothing Inventory Clothing

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the chairman of a fund management company recently made a "ridicule" in the "a href=" //www.sjfzxm.com/ "target=" _blank "textile" /a "a href=" //www.sjfzxm.com/ "target=" //www.sjfzxm.com/ "> clothing > industry, which caused a great uproar. He said:" assuming that all garment factories are closed for 3 years, consumers will be able to wear clothes.

The implication is that the oversized inventory in the garment industry is enough to meet the consumer demand of 3 years.

Can this sentence reflect the actual situation of the clothing industry? What kind of predicament is facing the textile and garment industry at present?

inventory crisis?

"what is the basis of his statement? Where does the statistics come from? How much is the inventory of China's clothing industry?" Jiang Ping, vice president of Qingdao red collar group, expressed emotion to our newspaper reporter. "If this reasoning is made, China has a population of 1 billion 300 million, which is calculated by wearing only one suit per person per year, and 3 billion 900 million sets in 3 years.

Then, is underwear and trousers counted? "Jiang Ping's tone was mixed with some ridicule.

"obviously, this statement is groundless and irresponsible."

Jiang Ping said.

But at the same time, he also admitted that, as a whole, the backlog of stock is really serious due to the lack of foreign trade and domestic demand.

according to media reports, at present, only 22 A share apparel listed companies have reached an astonishing 38 billion 200 million yuan in the third quarter.

Before the figure burst, the total backlog of 48 billion 300 million yuan in the first half of 42 garment enterprises has been shocking.

Perhaps this is related to the fact that "3 years of clothing and apparel are worn out".

however, for the current reports that China's clothing industry is in the "inventory crisis", Wang Pu, Secretary General of the China clothing association, told our reporter that inventory is the industry characteristics of clothing as a seasonal end product in the operation process.

At present, as the domestic market consumption is weak, the increase of some clothing brand stocks does not affect the production and operation of these brands, and can not be regarded as a "inventory crisis" in the whole garment industry.

National Bureau of statistics data show that China's clothing industry above Designated Size Enterprises in the first three quarters of 2012 finished product inventory of 256 billion 966 million yuan.

According to the China Apparel Association, in 2011, China's clothing sales amounted to 1 trillion and 400 billion yuan, and it was expected to reach 1 trillion and 700 billion yuan in 2012.

"According to these data, we believe that at present some media" the national clothing enterprise stock enough people wear 3 years "the argument, lacks the correct understanding to the clothing profession, is extremely irresponsible.

Wang Zhuo said.

Wang Zhuo also said that since this year, the number and size of Semir, YOUNGOR, search special, Bosideng and other clothing listed companies have increased and expanded in varying degrees. New stores and new expanded areas need more stockings accordingly.

For example, YOUNGOR has 2600 clothing sales outlets and 1 billion 700 million yuan in clothing inventory.

"at the same time, we should see that through the analysis of the three quarterly reports of the 33 listed companies through the China clothing association, the total inventory is 49 billion 473 million yuan, and the growth rate basically keeps pace with the sales revenue growth, and it is the lowest level since 2008."

Wang Zhuo said.

In 2002, with the advance of the enterprise going to inventory, the growth rate of the inventory in the first three quarters decreased year by year (8.04%, 6% and 3.75%), which is obviously lower than the sales revenue growth.

two markets at home and abroad are not good.

however, there is still a segregated person who agrees with the saying that "3 years wear out clothes".

Zheng Jianpei, general manager of Dongguan Hao Heng Clothing Co., Ltd., in an interview with reporters, said: "at present, the clothing retailing industry is facing the bottleneck of oversupply.

I agree with this view.

Zheng Jianpei said: "this year, the clothing industry is" winter ", and this winter began in autumn and winter last year.

It can be seen that in the past 2012, China's clothing industry did encounter difficulties.

Zheng Jianpei's Ho Heng company is a clothing company dominated by fashion men's wear. Sales have fallen by 30% this year.

"Next year the situation will be even more severe."

He said helplessly.

His helplessness comes from the pressure caused by the rise in labor costs, the high rentals of the commercial real estate prices, the shrinking external markets, the decrease in foreign trade profits caused by fluctuations in the US dollar against the RMB exchange rate, and other unfavorable factors.

"In European markets alone, orders have been reduced by 60%-70%."

He said.

He also mentioned more than 600 clothing stores opened by Wenzhou people in France, with less than 1% of them running well.

In addition, due to the appreciation of the RMB against the US dollar, the gross profit of garment export is about 20%, and it is still decreasing gradually, and the gross profit has reached 30%-35% before.

"enterprises are doing everything they can to stockpile."

Zheng Jianpei said.

the same problem also occurred in Beijiang textile company, a denim manufacturer in Shaoguan, Guangdong.

Qin Gang, director of marketing, told our reporter that since last year, the industry has faced unprecedented challenges.

"retail inventory has reached a high level of risk in the past two years."

Qin Gang's statement is very similar to Zheng Jianpei. He specifically explained that this risk refers to the tension of the capital chain and even the possibility of breaking.

"at first it was just bad abroad, but it was good at home. Now it is bad at home and abroad.

5 years ago, overseas orders accounted for 70% of our total sales, and then went to 60%, only 50% last year.

Qin Gang said.

from 70% to 50%, these figures are no doubt a strong evidence for the reduction of foreign trade, but Qin Gang believes that from a positive point of view, it can be understood as an increase in sales in the domestic market.

The European economic downturn is an irreversible objective fact. He analyzed that the Chinese product market is a price sensitive market, and once the price competitiveness of commodities is weakened, the external market will lose.

The total cost of Chinese enterprises has increased, and orders have gone to Southeast Asian countries such as Bangladesh and Vietnam, which are the main causes of the shrinking foreign trade.

However, with the contraction of foreign trade, the trend of "expanding domestic demand and attacking the domestic market" has also been widely spread in the industry.

according to the recent "2012 textile and clothing hundred enterprises survival News survey" recently carried out by China Textile Economic information network, since the 2008 economic crisis, the price fluctuation of raw materials mainly based on cotton has triggered a series of butterfly effects, labor costs rising, and consumption in Europe and the United States continue to languish and other negative factors such as worsening.

In the face of all this, China's textile and apparel industry has undergone more severe tests than ever before.

according to the data released by China Clothing Association recently, our clothing < a href= "//www.sjfzxm.com/news/index_s.asp" > export < /a > price increment.

According to customs statistics, the number of garment exports in China has been negative growth for 13 consecutive months. In 1-9 months this year, the monthly decline was 6.44%, 11.4%, 3.65%, 5.28%, 3.79%, 3.6%, 4.53%, 4.26% and 2.9%, respectively, showing a downward trend.

The growth of export volume also continued to decline. By September this year, the cumulative growth rate had dropped to 1.35%.

The cost push up the price, and the export volume is squeezed out, resulting in the increase of export amount is much lower than the price increase. However, the price increase has narrowed month by month, which has dropped from 11.14% in January to 3.04% in September.

in addition, domestic sales showed a weak trend.

In the 1-9 month of this year, the figures of the National Bureau of statistics show that the sales volume of clothing sales above commercial enterprises above designated size increased by 17.8%.

It was 7% lower than the same period last year.

Sales data of 3000 retail enterprises which were monitored by the Ministry of Commerce showed that the retail sales of key retail enterprises increased by 8% over the same period in September 2012, of which clothing sales increased by 6.8% over the same period last year, down 16.5 percentage points from the same period last year.

Hundreds of large retail enterprises in the China National Business Information Center monitored the sales volume of clothing in the 1-9 months of this year, an increase of 12.02% over the same period last year, down 12.16 percentage points from the same period last year.

active digestion /p >

since there are different opinions, what is the inventory status of the apparel industry? A few days ago, the China capital securities network took the 36 A share listed companies in the apparel and textile industry of Shenyin world trade classification as the criterion. The total inventory in the third quarter was nearly 45 billion yuan.

Due to the top 5 YOUNGOR, Hong Kong Group, China group, a href= "//www.sjfzxm.com/" target= "_blank" > dress "/a" and Semir apparel, the total inventory in the three quarter is as high as 35 billion yuan, so China capital securities network specifically aimed at 5 companies' inventory situation.

clothing listed companies ranked first in inventory in the third quarter, and YOUNGOR reached an astonishing nearly 24 billion yuan, accounting for more than a half of the total 22 inventory of 38 billion 200 million yuan.

But the actual situation is, the vast majority of YOUNGOR's inventory is real estate, YOUNGOR director Liu Xinyu said that the clothing in inventory accounted for only 1 billion 700 million yuan.

"P" and ranked second in the red beans shares, like YOUNGOR, also involved in the real estate industry, so 3 billion 978 million yuan of inventory also has a large part of the cost of real estate development, so the clothing industry total inventory may be even lower.

P, the third largest group, has a stock of up to 3 billion 481 million yuan, but Deng Chunrong, its chief accountant, said in a media interview: "in inventory, inventory goods and the demand for munitions are relatively large, which is related to the operation mode of our company.

First, most of the munitions money has been collected in advance, and there is basically no settlement risk.

in the fourth and fifth place, the apparel and Semir costumes in the three quarter were 2 billion 199 million yuan and 1 billion 439 million yuan respectively.

Semir apparel costumes Hui Chun said that the industry inventory problem which is generally considered to be true exists, but it is not so serious. It should not be arbitrarily exaggerated. The company does have some stock, but it is in a normal and controllable scope. It can not constitute any industry crisis, nor can it be said that it will not be finished in 3 years.

it is undeniable that at present part of the domestic a href= "//www.sjfzxm.com/" target= "_blank" > brand clothing < /a > enterprises do have unreasonable stock growth, the main reason is: the market forecast information is inconsistent with the actual situation, resulting in lower sales volume than expected, resulting in increased inventory; under the pressure of the capital market, some clothing brands have the pursuit of speed, the shop opening and production speed have been greatly improved, but their single store efficiency decline, resulting in an increase in inventory; some enterprises' logistics management level, information management level and so on are not perfect, to a certain extent, resulting in slower market reaction, resulting in backlog of inventory.

at present, the unreasonable inventory, < a href= "//www.sjfzxm.com/news/index_c.asp" > garment industry < /a > and enterprises have attached great importance to it. Companies have taken various measures to actively digest inventory.

For example, through product planning, pricing control and other means, adjust production procurement and sales order size, improve market forecasting ability; through online online sales, set up discount stores, increase sales promotion efforts; strengthen internal management, improve information control, terminal sales ability, effective allocation of goods and so on.