Layout Brand And Patent &Nbsp; Textile And Clothing Industry Explore "Salvation Road".

It is reported that the declining trend of China's manufacturing industry is still obvious. HSBC's latest purchasing manager composite index shows that China's manufacturing industry has declined for 4 consecutive months due to a reduction in orders from overseas. Reporters on the spot interview learned that manufacturing enterprises have begun to adopt the international e-commerce platform and layout. international Intellectual property rights and other ways of self redemption.

At the Canton Fair in 1986, a dozen square meters of booth were on the floor, displaying some jeans. The salesmen of Guangdong textile import and export company are anxiously waiting for the new results of the market acceptance. No one could have imagined that these jeans became the first pair of jeans exported to the United States in Guangdong. From scratch to today world The most important cowboy processing area, Guangdong cowboy clothing exports accounted for 60% of the national cowboy clothing exports. However, as a later man, Huang Yihua, general manager of Dao Heng Long Garment Industrial Co., Ltd. was not happy at all. He was struggling because he lacked his brand.

Huang Yihua: to tell you the truth, especially last year, I was really tired and exhausted. We can not just look at the production, but also want to operate on the basis of production, and then slowly raise the brand concept.

As Huang Yihua said, compared with the bad external environment, the more important problem facing China's manufacturing industry is the lack of independent brands. Of the 500 most valuable brands in the world in 2010, there were only 17 brands in China, and the top 100 were not listed. We are still in the middle and lower reaches of the global industrial chain.

Reporters in the Pearl River Delta area, a number of private enterprises interviewed learned that, with the rapid transformation and upgrading of the Pearl River Delta enterprises, a lot of small and micro enterprises realized that the era of relying entirely on the replacement processing has gone, they began to have their own brand awareness. Liang Yaowen, director of the Guangdong provincial foreign trade and Economic Cooperation Department, also called on the invisible hand of the government to guide enterprises to establish their own brands.

Liang Yaowen: slowly from OEM to commissioned design, the development of basic brand should guide them to set up their own R & D center, create their own brand, and set up some platforms in a government to help enterprises. Transformation Upgrade.

Wei Tao, general manager of global marketing of the international e-commerce platform, believes that the current environment has also given quality manufacturers an opportunity to expand the market and create brands.

Wei Tao: manual manufacturing, these manufacturing industries in Europe, especially in Eastern Europe, because of the European debt crisis, their manufacturing industry suffered a great blow, they are also seeking the transfer of the industrial chain, they will gradually shift the entire manufacturing sector to here.

In addition to the lack of independent brands, the loss of Chinese manufacturing industry on patent intellectual property rights has also become a weakness. According to a survey, China's technology dependence is 50%, more than 60% of high-end equipment needs to be imported, technology contributes only 30% to development, and invention patents account for only 1.8% of the world's total. How can China's manufacturing industry change its huge manufacturing capability into creativity, and achieve a fundamental shift from "supporting the wall" to "walking on its own"?

Joyoung office vice president Han Run's office, the reporter heard the first good news is that Joyoung led by the international standard of soybean milk machine industry is about to be introduced in June. In the field of manufacturing, few Chinese enterprises have the right to speak in the formulation of international standards. Han ran regrets that Joyoung has made a difference in international market development by setting international standards and intellectual property rights ahead of schedule.

Han Run: at that time, when we did not want to do international business, we began to layout international intellectual property rights and trademarks, which have been deployed before the establishment of our international business department and played an important role in the outbreak stage of international business. Therefore, the foresight Department of intellectual property is very critical. We have no right to speak without property rights.

Up to now, Joyoung has registered trademark protection in eleven countries and regions such as Taiwan, the United States and Japan, and has 520 patent technologies, and has participated in the revision of the national industry standard system for more than 30 items.

In addition to finding a breakthrough in patents, some manufacturers have begun to connect with international high quality buyers through e-commerce platform. As an international leading e-commerce platform, the global market group enables domestic excellent manufacturers to connect with international buyers.

Wei Tao, general manager of global marketing, told reporters that when the economic situation is bad, buyers need more competitive manufacturers, and manufacturers need more stable buyers. Through the international e-commerce platform, the export of China's manufacturing industry has a new window.

Wei Tao: help our Chinese manufacturers to better package our enterprises and tap their core competitiveness. Second, we help sellers better understand the needs of buyers, transform these needs into some ideas, some direct enquiries, and then transmit them to suppliers. The combination of these high-quality buyers and quality suppliers enhance the competitiveness of our Chinese manufacturers, while meeting the needs of foreign buyers.

Liu Mingkang, former chairman of the China Banking Regulatory Commission, pointed out that China's manufacturing industry urgently needs to break the division of regions, sectors and industries, take the form of reorganization, merger and merger to promote strategic restructuring among enterprises, reduce operating costs and give full play to the comprehensive advantages of enterprises. I hope that China's manufacturing industry, which is undergoing transformation pains, should not lose its original direction of transformation.