Where Is The Super Lethality In Marketing?

Super in marketing

Marketing innovation itself is a planning or implementation process of fresh or new ideas. If we leave the idea, marketing is not marketing but a simple sales skill.

So, as marketing

Now, let's go back to the point where we discuss the super lethality of marketing. From the point of view of marketing theory, we can see that no matter what the theory of the world marketing discipline is or the theory of the Chinese mainland, we have used it at least in the enterprise, but with the development of marketing strategy, we have found a problem, that is, the market strategy is gradually failing.

What is the situation? Are all these theories defective or the market environment of the Chinese market is different from that of the European and American countries?

As we all know, marketing theory is a universal rule. It should be generally applied in a market environment.

But the premise is only as a marketing tool theory.

Just like we use rulers and erasers, that's all.

But if we turn it into a philosophy of corporate governance, it will be subject to every market.

Whether it is business led or customer led, it seems to be somewhat vague today.

Market competition brought about by homogenization is almost a disaster.

At present, some industries are overusing category strategies, so as to achieve the large-scale upgrading of the market scale.

This is not feasible.

Because different new products need the same scale of marketing expenses.

The huge cost of marketing will lead to a decline in the competitiveness of the entire enterprise's industrial platform.

Therefore, excessive dispersion of resources may not be a large-scale return.

How to grasp the eyeball and fluctuate when the market environment is fuzzy?

Let's take a look at the following cases:

It has the world's most luxurious seven star, eight star hotel and dreamy art building.

Through the dissemination of media (articles, pictures, videos), some readers will immediately have a spending impulse to spend the night after reading.

In the office, why is the female colleague who has never been valued (think she is not good-looking) suddenly appeared in the office when she was wearing a makeup (low chest and mini skirt), all the handsome guys appeared stunned, and had the psychological impulse to pursue.

When Apple electronic consumer goods tell you that you can experience the pleasant experience that Apple products can bring you anytime and anywhere, global consumers are crazy.

When the tooth appears problem, why the toothpaste advertisement passes through the horror appeal, why the consumer produces the psychological panic mood.

Once this sentiment spreads, consumers will make impulsive decisions.

The above case tells us: in fact, in life, people are the best and the most.

Where is the super lethality in marketing? Before we talk about this topic, let's start with a philosophical question.

Is marketing an art activity or a pure technical tool? Or, if a planner of marketing strategy does not have a good commercial imagination, is marketing still marketing? {page_break}

Marketing innovation itself is a planning or implementation process of fresh or new ideas. If we leave the idea, marketing is not marketing but a simple sales skill.

Therefore, as the planner of marketing strategy, the first prerequisite is that we must have very fresh ideas. In addition, we must have the courage and courage to realize our goals and pursue success.

That's what marketers need to do.

In other words, he is not a salesman, but a salesman.

Because salesmen are

Now, let's go back to the point where we discuss the super lethality of marketing. From the point of view of marketing theory, we can see that no matter what the theory of the world marketing discipline is or the theory of the Chinese mainland, we have used it at least in the enterprise, but with the development of marketing strategy, we have found a problem, that is, the market strategy is gradually failing.

What is the situation? Are all these theories defective or the market environment of the Chinese market is different from that of the European and American countries?

As we all know, marketing theory is a universal rule. It should be generally applied in a market environment.

But the premise is only as a marketing tool theory.

Just like we use rulers and erasers, that's all.

But if we turn it into a philosophy of corporate governance, it will be subject to different results in different macro environments.

Whether it is business led or customer led, it seems to be somewhat vague today.

Market competition brought about by homogenization is almost a disaster.

At present, some industries are overusing category strategies, so as to achieve the large-scale upgrading of the market scale.

This is not feasible.

Because different new products need the same scale of marketing expenses.

The huge cost of marketing will lead to a decline in the competitiveness of the entire enterprise's industrial platform.

Therefore, excessive dispersion of resources may not be a large-scale return.

When the market environment changes blur, how should we seize the eyeball and fluctuate the desire of consumers' psychological consumption? This is the first issue that our marketing strategy researchers should consider.

Let's take a look at the following cases:

It has the world's most luxurious seven star, eight star hotel and dreamy art building.

Through the dissemination of media (articles, pictures, videos), some readers will immediately have a spending impulse to spend the night after reading.

In the office, why is the female colleague who has never been valued (think she is not good-looking) suddenly appeared in the office when she was wearing a makeup (low chest and mini skirt), all the handsome guys appeared stunned, and had the psychological impulse to pursue.

When Apple electronic consumer goods tell you that you can experience the pleasant experience that Apple products can bring you anytime and anywhere, global consumers are crazy.

When tooth problems arise, why do toothpaste advertisements convey psychological fears through the pmission of horrific appeals?

Once this sentiment spreads, consumers will make impulsive decisions.

The above cases tell us that in life, people are full of curiosity about the best, the most luxurious, the most authoritative, the most fashionable and the most horrible things, and they will immediately generate impulse to consume.