Why Chinese Clothing Lacks International Brand Names

The creation of clothing brand has always been the saying of all doors.

Among the top ten brands of clothing in the world,

Some people say that clothing brand is a symbol of culture.

This seems reasonable.

Some people say that clothing brand is the product of fashion city.

Which is the four largest clothing capital in the world: Paris, London, Milan and New York? Which is not the place where clothing brands gather and the exhibition of clothing shows? However, China Shanghai and Beijing are also world fashion cities. Beijing's international fashion week has been held for 12 years, but why is there no fashion brand now?

Some people say that clothing brand is actually very simple, that is, the product image and style established in the minds of consumers.

Then, after many domestic brands have gone through the advertising bombing, how can consumers still explain how they can explain it?

Lu Xun has a definition of Tragedy: "tragedy is the destruction of life's value to people."

Clothing brand is to pform the most common things into more valuable models and more fashionable things to show to people.

As the saying goes, the fashion brand design, exquisite workmanship, novelty fabrics and perfect details are far from enough. There is not a single thing inside the brand itself.

One is brand LOGO, that is image recognition.

All famous international clothing brands do not have their own distinctive brand identities.

The two is the emotional factors of brand.

In the three traditional American cowboy brands Lewis (Levi 's), Wrangler and Lee, Lee sells the best.

This is mainly due to its wide range of styles, larger age span, most Americans like to wear, fans in the world are also many; the three is the embodiment of brand value.

A good clothing brand will maintain stable sales performance and get excess profits. The brand is the best profit partner.

For China, there is no question of the world's clothing brand. The industry believes that there is no need to worry too much.

Just like China is not yet a powerful textile country, Chinese clothing needs to be built in the world's clothing industry. It needs the efforts of the whole industry, the support of new technologies, the cultivation of fashion atmosphere, and the improvement of the cultural quality of Chinese people.

In a word, depend on accumulation, depend on support, be patient.

It is necessary for the industry to pay attention to the "fake big card" problem that has appeared in the clothing market in recent years, but there is no need to make a fuss about it.

Chen Wen, director of the Art Committee of the China Fashion Designers Association, pointed out that the "fake big name" stems from the immaturity of consumers and the blind worship of foreign brands.

When our consumption concept and clothing culture adapt to the national conditions, when our clothing "big name" and "brand" are no longer antagonistic, the healthy development of clothing brand is not far away.