Marketing Risk Analysis Of Clothing Sales In China

Since 2010, the price of domestic clothing sales has generally risen by 10% to 20%, which has led to some excessive pursuit of gross margins. Clothing enterprise Inventories have increased substantially, and inventory turnover has dropped significantly, concealed by larger stocks. Sale Risk and sustained profitability will be affected.

Driven by the upgrading of domestic consumption structure, the garment industry has been developing rapidly in recent years.

According to the Ministry of industry and statistics, from 2010 to November, the total investment volume of domestic garment industry increased by 29.99% over the same period last year.

After the 2008 global financial crisis, the profitability of the domestic garment industry has been improving. By the end of 9 in 2011, there were 1.03 garment enterprises above Designated Size (annual revenues of more than 20 million yuan). The number of deficit enterprises was 1327, down 214 from February 2011.

In accordance with the usual classification method in the industry, apart from textile manufacturing and home textiles, the domestic garment industry can be divided into men's clothing, women's wear, casual wear, children's wear, footwear, socks and hat industry.

The development of design and marketing channels should be the two core competitiveness of garment enterprises. Clothing enterprises should increase investment in R & D design, and on the other hand, increase the average sales volume and sales ability of single stores (sales outlets).