Jordan's Cross Border Creative Salon Held In Beijing

Recently, Jordan brand joined hands with vision China to hold the "inheritance and freshmen" cross-border creativity in Beijing. salon 。

The activity invited many cross border famous artists to participate in the discussion and share the trend of cross boundary. Through the interpretation of contemporary Transboundary, put forward the feasible method to share with the society.

As a cutting-edge attitude towards life, cross-border integration has gradually penetrated into the public. transboundary "Design has also become a major trend in the industrial design industry. Jordan joined hands with visual China, inviting experts from domestic creative industries, and many artists to gather together to carry out in-depth discussions on how national brands can draw closer to designers.

Distinguished guests and designers talked about their understanding of cross-border and cross boundary concepts from their own perspectives, and shared their interesting stories about cross-border activities in their lives.

The founder of visual China, Lei Haibo, director of China Industrial Design Association, Jordan, director of sports brand marketing, Huang Tao, member of the Institute of transboundary research of Communication University of China, representative of oneshow China and Ma Chao, chief executive of the "different opening" design, respectively analyzed the successful cross-border cases in the world, the requirements of the brand to the media and designers, and the cross-border cases in their actual cases.

"How to make products become the soul that crosses fashion" is the main topic of discussion in the theme of fashion. Independent director Yang Dong, the design director of the "unparalleled" design director, Jordan, director of clothing merchandising Wu Xuexian, from his own point of view, lists real examples, deeply discusses how products match with transboundary, and accords with popular fashion aesthetics. Sell well 。 The famous animation director leather three, Mick founder Liu Fang, Jordan shoe product director Ma Zi for Mr. Sharon shares the trend and product combination, elaborated in detail in his actual product creativity, how to use different elements to enhance the height of product design.

The deep cooperation between Jordan's brand and art is still in the exploratory stage in today's era. But Jordan sports expressed willingness to cooperate with designers, which would be a good way to turn creativity into market value. chance It is also a direct way to let excellent creative products approach consumers. Sharon called for more people who are committed to the development of national brands and join the ranks of the annual "Jordan sports equipment design competition" to jointly promote the revitalization of national brands.

Inheriting classics and looking forward to new life, 2011 is a brand new start. Jordan sports, as a leading brand in the industry, will continue to walk on the road to improve the design level of sportswear in China. Jordan's attitude has made people feel that this is a very open brand. In the future, more designers are expected to cooperate with them and wish Jordan more and more stable on the cross border road.