The Clothing Market Brand Competition Is Intense &Nbsp; The Middle And High-End Women'S Clothing Is Most Obvious.

According to the statistics of the Municipal Bureau of statistics, the above limit is above 2010. Retail enterprises Clothing retail sales amounted to 37 billion 739 million yuan, an increase of 24.8% over the same period last year. As clothing sales owner channel The department store has considerable revenue. business According to the information center's survey data of 55 large and medium-sized department stores in the city, retail sales of clothing products in department stores amounted to 12 billion 200 million yuan. Sale An increase of 14.5% over the same period.

　　 The market share of the parity market is the largest and the high-end consumption is increasing. Writing

According to the survey, the clothing market between categories, brands Price The gap is very large, from hundreds of dollars, thousands of yuan to 10000 yuan of clothing, there are specific consumer groups. On the whole, parity clothing still occupies the largest market share, but with the steady increase of residents' income and the entry of high-end foreign brands, the consumption level of the clothing market in this city has been rising. The trend of high-end clothing consumption is becoming a new trend of garment consumption in the market.

According to the survey of the city's clothing market by the commercial information center, the survey data from the top 20 women's clothing retail sales show that:

In 2010, there were 7 brands with a unit price below 500 yuan, a total market share of 11.7%, 8 in 2009, a total market share of 15.9%, a 1 reduction in 2010 compared with the 2009 low-end brand, and a 4.2 percentage point reduction in market share.

In 2010, there were 13 brands with a unit price of more than 500 yuan, a total market share of 13.9%, 12 in 2009, a total market share of 11%, an increase of 1 brands in 2009 compared to 2009, and a 2.9 percentage point increase in market share.

In the best selling brands, the market share of mid and high-end women's clothing brands increased by 20.9% in 2010.

　　 Retail sales of the top 20 men's wear:

In 2010, there were 15 brands with a unit price of more than 500 yuan, accounting for 23.6% of the total market share, accounting for 73.3% of the top 20 brand market share, 12 in 2009, 17.4% in total market share, 3 in 2010 than the number of high-end brands in 2009, and the market share increased by 6.2 percentage points, with an increase of 26.3%.

　　 Fashion brand update rate is not high, core brand is the industry leader.

According to the survey, the market competition mechanism of the survival of the fittest has made the market share of all kinds of garments further concentrated on the dominant brands, resulting in the decrease in the number of brands in all kinds of clothing market in 2010 compared with the previous year, and the market share of the dominant brands increased steadily.

The market share of the top 20 brands of children's wear and knitted underwear sales was 59.4% and 69.8% respectively, and the market share increased by 7.2 and 3 percentage points respectively over the previous year. The market share of the three knitted brand in the knitted underwear brand reached 15.6%, which was the dominant position in the knitted underwear market. Women's underwear, ancient and modern, dakis, cardigan, Kai, Phoenix, a shirt Phoenix, snow horse and other brands, male shirts in the conch, Kai Kai and other brands, the trousers in the pants, land cards, see a stick and other brands, the western style clothing, such as the brand and other brands in different clothing category market occupies a considerable position. Whether it is enterprises or consumers, the continuous enhancement of brand awareness has made a number of garment brands with core value become the industry leader.

In 2010, the brand competition in the clothing market was fierce. The huge market scale of the clothing market attracted more and more new brands to join, making the clothing market brand competition far higher than other commodity categories. As for women's clothing, the number of brands surveyed by the market in 2010 was 640, leading to the lowest market concentration of women's clothing brands. The market share of the top 20 brands is only 25.6%, and that of men's clothing market is second, and that of the top 20 brands is 32.2%. Despite the fierce competition, the rate of renewal of the top 20 brands of men and women is not high, 20% and 10% respectively. The strong brands of men and women are firmly in control of their leading market share.

　　 The import brand position is still strong, and domestic brands steadily expand the market.

In 2010, the development of all kinds of brands in the clothing market was relatively stable. In different categories of clothing brands, the import brands of women's clothing, men's wear and children's wear were still in a strong position, and in the cashmere sweater, knitted underwear and other large commodities, the domestic brands developed steadily with various favorable factors. The top 20 brands of retail sales survey data show that the number of imported brands in men's and women's wear is 57.7% and 73%, respectively. Among them, the total market share of women's clothing brands is 14.8%, 1.4 percentage points higher than that of last year; the total market share of men's wear brands is 23.5%, which is 1.8 percentage points higher than that of last year; the number of imported brands of children's clothing is 53.1%, and the total occupancy rate is 31.6%, which is 1.9 percentage points higher than that of last year.

In some clothing products, domestic brands have innovating their products through their own efforts, and their market share has been further improved by virtue of proper market positioning, cost and price advantages. From the top 20 figures in the retail market of knitted underwear market, the number of domestic brands accounts for 60%, and the total market share is 41.9%, of which the total market share of the brand is 30.8%. The market share of domestic brands of woolen sweater and cashmere sweater reached 38.4% and 62.6% respectively. Cashmere sweaters accounted for 15 seats in the top 20 domestic brands, and sales accounted for 80% of the total market share.

And its surrounding areas are traditional textile industrial bases, which has become the most fashionable modern metropolis in China's clothing market. The advantages of textile and garment industry have gradually revived and developed domestic brands.