Louis Mohn Bought Three Asian Fashion Trends

The acquisition of brands has become the three largest luxury empire in France, the Louis Mohn LVMH group in France, the Richemond group in Switzerland and the PPR department in France, which is a common way to expand the territory.

Today, these luxury giants are targeting the Asian market.

The Associated Press news recently, Louis mohin private equity fund started buying Asian fashion brands with $650 million.

The fund manager, Ravi, has said he has invested $90 million to buy some of the three tide cards in Asia.

The three brands are Singapore's watch brand Sincere, women's shoes brand Charles & Keith, and Hong Kong listed companies's clocks and watches jewellery emperor.

However, such a merger will continue. Ravi points out that Louis's private equity fund will invest $200 million in 2 months, including a Chinese dress chain corporation.

So far, the fund has invested in 14 second-line brands.

"The three big groups attach great importance to the second tier brands in Asia, especially those with luxury genes."

Cui Hongbo, senior partner of the brand strategy management joint Consulting Group, told reporters that at present, the layout of Europe has almost been carved up. The Asian market cake has made these giants more coveted.

In the three big groups, Louis's strategy of Asian layout seems to be weaker.

The domestic luxury brand "Shanghai" has been under the command of the group of the peak group. This acquisition is very urgent. Cui Hongbo pointed out that "the three big groups are aiming at the second tier Asian brands. If it is not for this acquisition, there will always be the next one waiting there."

On the one hand, through the acquisition of Asian brands for long-term training; on the other hand, the three big groups began to introduce Asia's fast growing brand to Asia.

"The era of shame for luxury goods is over."

Bain consulting limited, an internationally renowned consultancy, recently released a semi annual luxury market report with the Italy luxury goods producers association. The report points out that consumer groups have been out of the shadow of the financial crisis and this means that luxury goods are gradually recovering.

According to Bain's forecast, this year's global luxury cake will reach 185 billion euros, of which China's market will grow by 25% to 11 billion 500 million euros.

"Although the luxury market has gradually recovered, the performance of luxury goods giants in Europe is declining compared with the past."

A luxury analyst pointed out that the Asian market is the real growth point of these luxury giants.

According to the report, the sales of luxury goods in the US market rose by 12% in 2010, 6% in Europe and 22% in Asia, of which the sales of luxury goods in the mainland of China increased by 30%.