The Era Of Post Brand Listing: "Sunrise Industry Effect"

"Textile and garment sector has been a relatively low-key sector in more than 2000 listed companies." Speaking of the performance of clothing listed companies in recent years, Cheng Yuan, an analyst with Dongxing textile and apparel industry, said that due to the influence of the industrial chain, foreign exchange export situation and the support policy of the state industry, the textile and garment sector has received relatively low attention in the stock market.

In the past, people's impression of the clothing industry was dependent. Export trade In the manufacturing and processing industry, Cheng Yuan seems that this impression has reduced the enthusiasm of the organization for clothing investment, and the clothing industry has become the pronoun of "low investment, low risk, low return and low loss" industry. But the brand clothing enterprises are different, the value potential of the brand is unlimited, especially when the brand meets capital.

Before 2008, there were not many listed companies in brand clothing. Cheng Yuan said that the United States is going to "virtual operation" mode, focusing on the development of brand chain operation. Unlike the early listed clothing enterprises, the United States has spent much of its money on channel building and promoting new brands, and has achieved great success. Cheng Yuan said that the significance of this success is to provide successful models for other listed companies, and drive the whole industry to move forward along the way of making brand. "Through brand management, design and R & D team building, brand clothing enterprises are expected to be separated from manufacturing processes. In the composition of the clothing sector, if the weight of the brand clothing enterprises is bigger and bigger, the enterprises in the whole industry will take more and more brand routes, so the clothing industry will also become one of the sunrise industries with the most long-term investment value.

Of course, the premise of greeting Chaoyang is that garment enterprises are willing to go. Branding The way of development. Before the listing of Maipo, some enterprises were aiming at the way that YOUNGOR had gone through the expansion of the industrial chain: merging investment and opening up links from planting, weaving, printing and dyeing, clothing research and development to sales, and grasping all aspects of product quality in their own hands. It is understood that at present, YOUNGOR needs 80% of cotton every year from the cotton planting base affiliated to the company.

YOUNGOR's road is Chinese fashion. Industrial economy Li Kailuo, a research expert, called the "vertical integration" of the industrial chain. Although it looks good, it is not necessarily suitable for other garment enterprises to copy. In addition, YOUNGOR's profitability in non main business is also difficult to achieve by other garment enterprises. The funds from these channels provide support for YOUNGOR's diversified development.

In Li Kailuo's view, brand clothing has the nature of sunrise industry. The reason why capital is far away from this industry is that people haven't changed the inertia thinking left over from the era of processing and manufacturing. "Capital always pays attention to projects with high returns and good growth. Investment buys the future of enterprises. If enterprises are still queuing up for listing, they may try to" quasi capitalization operation "first.