Details About Franchised Stores

Brand choice:

Opening franchisees and choosing franchisees is the top priority.

At the beginning of choosing franchised brands, first of all, you should dress your own city.

Understand the market, especially your peers around the business circle.

If the consumption level in your area is not comparable to that in developed areas, you can not blindly introduce high priced children's clothing.

Children's clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods.

Because of this, whether you want to join the brand clothing in the local word of mouth is good, and how popular the product is, is a key factor to be investigated.

In addition, carefully check whether the joining company can give you enough profit margin.

Because it is far from enough to look at the supply discount and exchange rate on the surface. There are many hidden items that you may not see.

Know whether the supply is normal.

This is often ignored by many people, but in fact, it is very important.

You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most authentic and reliable.

Does the company provide training and service support?

At present, many of our franchisees in clothing business are lack of business experience. To ensure the high success rate of business, it is very necessary for the company to provide training support.

From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.

So, before signing up, you have to ask how much training and service support the company can give you.

This is very important.

According to the China Business Information Center, the key large-scale retail enterprises in China

Brand marketing:

In marketing activities, it is possible to launch a concept marketing that allows consumers to participate in commodity display or appraisal activities in conjunction with market hot spots.

If we carry out the quality tracking and marketing activities of children's wear products, we will advocate product quality concept marketing through after-sale service, quality tracking and information feedback, so that consumers can buy this product with ease and satisfaction.

Another example is the marketing of children's clothing and new products.

During the new product exhibition, please "Little Emperors" go to the mall to comment on the display of children's clothing.

At the same time, we invite factory designers to listen to customers' opinions and design ideas and ideas to guide consumption.

It should be reminded that children's clothing should also pay attention to the choice and renewal of styles and colors.

Most parents like their children to dress beautifully and loveliness.

In addition, the quality of children's clothing is very important. Any parents are closely concerned about their children's health. Some cotton underwear and socks are the parents' first choice.

At the same time, preparing some children's toys in the store often brings some unexpected gains.

In addition, it is understood that with the improvement of the consumption level of the public, the market of low-grade children's clothing has become very limited, and the middle and upper class children's clothing is becoming popular. Therefore, when purchasing, we should pay attention to the choice of medium priced children's clothing with moderate price.

Marketing strategy:

In the clothing business, the most important thing is that the operator should have an eye for appreciation. Children's clothes, shoes and hats, socks, toys and so on must be measured from the perspective of consumers. We should consider whether the products in the locals' eyes are beautiful or not.

This is the key to making medium grade children's clothing profitable.

In addition, we must grasp the following strategies:

Pay attention to store layout.

Store layout should be attractive and rich.

Employ experienced person as a salesperson.

Because people who have experience in garment management know how to run business and do business.

The clothing business can hire 1-2 salesmen when busy, and can hire or hire less when they are free.

Good service attitude.

We should have the awareness of advertising effect.