Boss Sharing Children'S Clothing Store Experience
Some people say that fashionable and beautiful clothes always belong to women, but in recent two years, a large number of children's fashion shows have attracted people's attention. Now the children's wear is fashionable and the price of a children's clothing is often less expensive than that of adult clothes. The reason is that the living standard of every family has been raised. The small emperors and princesses of the family should be different from each other. Naturally, clothes should also pursue individuality. Ma Jun, Beijing people, who originally made adult clothes, saw business opportunities in children's clothing. 3 years ago, a children's wear shop was opened near Beijing Zizhu.
although
Children's wear
The store has a lot of business opportunities, but the competition is fierce. For this reason, Ma Jun, relying on his years of experience in clothing distribution and opening from a small shop, has adopted corresponding strategies: 1., develop members so that he can attract and develop a certain customer base, and at the same time, when he comes to new products.
Customers can be informed by SMS in time.
2. goods or reservations, such services can meet the special needs of customers, and some are designed by customers themselves.
3. deliver goods to the door. Whoever needs a customer within the Fourth Ring Road can deliver it free of charge.
These services are unique in their peers.
Ma Jun believes that the biggest selling point of children's clothing is the fashionable style and the trend of color. Therefore, whenever he is free, he will go to the major clothing markets in Beijing to find the source of the goods. Occasionally, he will bring his 5 year old son to find the feeling together, because the most taboo thing for children's clothing is to choose their colors only according to their own preferences, and have a certain sensitivity.
Before the arrival of the peak season, we must have a clear idea of the fashion trends of children's clothing.
In addition, in the shop display.
Ma Jun
Also have their own set, such as the most
Conspicuous
There are some colors and styles that are popular this year, while some small toys and small stickers are placed under the clothes. These are specially designed for children. Ma Jun said that his business is concentrated on making money with emotion. A simple business relationship will make his business more and more die. For example, a 97 Yuan clothes, customers give 100 yuan, if you directly give customers 3 yuan, it will make people feel very stiff, so it is better to give children a little toy worth more than 3 yuan, so that children like it, parents feel value and trust each other, and they will come back again next time.
Over the past 3 years, Ma Jun's children's clothing store has grown larger and larger.
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