NIKE Pushing RED To Prevent AIDS Movies

Nike has launched a short film starring Didier Droba, the world's soccer superstar. It envisages a future world without HIV virus and AIDS. The creative content is aimed at appeals to join the fight against AIDS and help eliminate AIDS in Africa.

This film is another manifestation of Nike's collaboration with (RED) TM, which is to fight HIV virus / AIDS with the help of the power of movement and the action of "red shoes and love".

In November 30th last year, with the participation and testimony of Didier Droba, this special cooperation project was officially launched: when someone buys Nike shoelaces, Nike will donate all the sales profits of (RED) shoelaces to support the education and medical programs in Africa, and fight HIV virus / AIDS. RED

People can participate in the fight against AIDS in various ways, including donations, and even some very simple actions, such as the purchase of (RED) products.

(NIKE) RED films let us realize that the simplest action will be a great power to effectively promote the goal of eliminating HIV virus / AIDS and change the life of the next generation.

"Eradication of HIV virus / AIDS is not just a dream. If everyone comes to take action, this wish can be achieved," Didier Droba said. "A simple move to buy a pair of red shoelaces can help provide the necessary education and medical services to help people avoid HIV virus infection or fight the virus.

The film expresses this hope vividly and forcefully.

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The opening scene of the film is in a classroom in the future Johannesburg, where we are taking the history lesson: the end of AIDS.

Then the movie turned back to Johannesburg in 2010. When Drogba was at the media conference after winning the competition, he appealed to people to buy red shoelaces, which caused chain effect around the world, and people responded to his appeal.

The film also depicts a series of vivid scenes that depict the achievements of united action under the appeal of Drogba: a little boy has been given medication to save his life; people lined up for HIV virus tests; a HIV positive mother gave birth to a HIV negative baby; school children began to understand how to prevent disease; the infection rate began to drop.

What the film wants to convey is a hope that tens of millions of people around the world can work together to achieve great power, and this force can rewrite the history of mankind.

"By working with RED, we have created a special way to educate and rescue people affected by HIV virus / AIDS," said Trevor Eduardo, vice president of Nike global brand and sports products management. "The film has made people realize that everyone can fight this disease.

With the power of football, we can fight this disease more effectively and help our next generation be immune to the HIV virus.

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(Nike) the RED cooperation project has helped many exciting moments on the football field, and has increased its attention through international influential athletes, so that people can unite to change the status quo.

This includes the Premier League match between Arsenal and Manchester United, with a notable international competition from Brazil.

In addition to soccer players, tennis players Selena Williams and basketball superstar Kobe Bryant have made Nike shoelaces (RED) a symbol of support for the fight against HIV virus / AIDS.

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About Nike:

Headquartered in Nike, Oregon, it aims to design, sell and manage athletic footwear, clothing, equipment and accessories for all kinds of sports and fitness activities.

The wholly-owned subsidiaries of Nike include: ColeHaan holding company, which mainly designs, sells and operates high-end footwear, handbags, accessories and coats. Converse company mainly designs, sells and manages sports footwear, clothing and accessories; Hurley international, mainly designs, sells and operates extreme sports footwear and footwear, clothing and accessories suitable for young people's lifestyle, and is the leading global soccer brand Umbro limited in the UK.

Brief introduction of (RED) TM and REDTM products

(RED) the primary goal is to work together with private enterprises to raise the visibility of the Global Fund Organization (GlobalFund) and raise funds for it to fight AIDS in Africa.

If the product is marked with RED, a large portion of the sales or profits of the product will be donated to the global fund to fund AIDS projects in Africa, with the emphasis on improving the health of women and children.

(RED) the current partners include American Express (limited to the United Kingdom), apple, Bugaboo, CONVERSE, GAPP, Emprio Armani (EmporioArmani), Hermann (Hallmark), DELL and Starbucks.

Since its establishment in spring 2006, (RED) has raised $150 million in funding for the global foundation.

(RED) funding has provided assistance to more than 500 people in Garner, Lesotho, Rwanda, South Africa, Swaziland and Zambia.