Government And Enterprises Expand Domestic Sales To Keep Foreign Trade Orders Rolling

Recently, the Ministry of Commerce's Foreign Trade Excellence China Tour in Jiangsu was held in Nanjing, and the itinerant purchasing team made its first purchase at the event site. In the face of the current export difficulties of foreign trade products, how to expand domestic sales and let orders continue to roll up is a greater demand of on-site personnel.

This brand new grinding and brewing integrated coffee cup brought by a large foreign trade enterprise has become a hot sale in the exhibition as soon as it appears.

　　 Wang Jian, General Manager of Sumeida Co., Ltd : We have developed such a product according to the needs of consumers in the domestic market.

The reporter found on the scene that some enterprises have begun to develop new products in order to expand the domestic market, while some foreign trade enterprises have brought goods originally exported to the United States to participate in the exhibition.

　　 Sun Qing, business principal of Yancheng Airui Clothing Co., Ltd : Since the year before last, we have made the first order of 2000 pieces for American customers. This year, it has suddenly turned to 170000 pieces. I originally delivered the first batch on April 5, but now it is half a month after the delivery date. There are four containers of goods at home.

90% of the products are exported, most of which are sold to the United States. Four million orders are in hand, half of which are in a backlog. Some orders are required to reduce the price by 50% before receiving goods. This is the current business situation Sun Qing's factory has to face.

　　 Sun Qing, business principal of Yancheng Airui Clothing Co., Ltd : In the past two weeks, it was really hard to sleep at night. There were so many clothes in it, 2 million pieces, and the sales volume was about $67 million.

In view of the difficulties faced by such foreign trade enterprises as Sun Qing's, the government departments are also working together to help them find solutions. At the event site, the first activity of the foreign trade excellent products tour procurement group led by the Ministry of Commerce was also held at the same time. More than 80 large supermarkets, e-commerce platforms, wholesale and retail enterprises in China made on-site purchases to tap high-quality products and expand the domestic market for foreign trade enterprises.

　　 Yonghui Supermarket Purchasing Representative Liu Hongying : Combine the production cycle of the factory, and use the fastest time to achieve the overall shelf.

At the event site, there was also a large e-commerce platform to build a special venue for "Jiangsu Foreign Trade Premium Products". Through "traffic tilt", opening a green channel, and reducing some fees, it is planned to help Jiangsu foreign trade enterprises to break through 20 billion yuan in sales on this platform in the next year.

　　 Qi Ting, Vice President of Jingdong Group Our team goes to the site to help foreign trade enterprises to select products, then to online advertising, to our customer service personnel to accept user services, and then to the door-to-door packaging action are all integrated solutions, which can help our foreign trade enterprises to quickly transform into domestic sales.

During this activity, Sun Qing received many professional purchasers, some of whom were already interested in letting her clothes be sold in large supermarkets.

　　 Huang Ling, Purchasing Manager of Department Store of Gaoxin Retail M Club : They are very strong in design, production and manufacturing. Next week, we will prepare to sign a contract with them to make a purchase intention order, which can quickly enable it to roll over sales and provide an opportunity for the factory to produce.

　　 Sun Qing, business principal of Yancheng Airui Clothing Co., Ltd : I think today's matchmaking meeting has at least made me have a preliminary contact with the domestic market. Then we have also docked with some supermarkets, some domestic purchasers, including some e-commerce. I think it is really a very good opportunity for us to enter the domestic market system at least.

At present, Jiangsu has also established a provincial foreign trade integration coordination mechanism with the participation of 20 departments, implemented the cultivation of domestic and foreign trade integration subjects, and cultivated 13 domestic and foreign trade integration leading enterprises and 355 provincial domestic and foreign trade integration pilot enterprises. On the policy side, more than 5000 consumption promotion activities in the year of "Suxin Consumption" were quickly embedded in the "Foreign Trade Zone", and all major foreign trade cities prepared special exhibitions at the same time. On the channel side, the offline pedestrian street business district rapidly adjusted the business type planning, set the foreign trade high-quality products special area at the golden position of the entrance, and the online e-commerce platform urgently developed the exclusive promotion function module.

For Sun Qing's enterprises, transformation and development have just begun.

　　 Sun Qing, business principal of Yancheng Airui Clothing Co., Ltd : We also hope that through this opportunity, we can connect domestic buyers, roll up future orders, and slowly digest the inventory in hand, which is not a problem. Restore our confidence.

(Source: Liu Ying, Song Wan, Yang Guang, Xu Dawei, Jing Ming, a reporter from CCTV News Headquarters)