The Reason Why Domestic Ski Suits Win The Market With Both Function And Fashion

Benefiting from the new heat of ice and snow economy brought by the Asian Winter Games, the sales of ski clothes, down jackets, ski gloves and other equipment ushered in a wave of new growth in this winter. The number of consumers, whether renting ski resorts or buying directly, has increased significantly, and the increasingly mature domestic ski clothing is becoming a new choice for ski lovers, and some domestic brands are beginning to move towards the international stage.

"It is easier to wear than cotton trousers and cheaper than down jackets". Nowadays, the popularity of ski clothes is no longer limited to ski resorts, but goes to daily life. From ski resorts to streets and alleys, ski clothes are transforming from functional clothes into fashionable pieces with both functions and fashion.

In a clothing store in Urumqi, Xinjiang, the clerk is introducing new ski suits to customers. The best-selling ski clothing brand in the store comes from a local enterprise in Xinjiang located in Habahe County, Altay region. Benefiting from the vigorous development of local ice and snow sports and ice and snow tourism, since last winter, Li Yumei, the head of the enterprise, and her employees have been busy chasing orders.

Li Yumei said that the ski clothes produced by the enterprise use camel hair from Altay high and cold regions, and are processed into super camel hair through multiple technologies. As an internal filling material, they can effectively withstand the low temperature of minus 30 to 40 degrees Celsius.

In the international market, ski suits filled with camel hair are rare. But Li Yumei believes that this is where the core competitiveness of enterprises lies.

Li Yumei: The future space is to have rare materials and competitive products. This is a very good resource of high-quality livestock products in Xinjiang. We must have resource endowments, innovate and develop to cater to the current ice and snow market, which is the future of the enterprise. I am very confident.

Graphene is also the material that makes ski clothes lighter and warmer. As a new nano material with ultra-high strength and ultra-high thermal conductivity, graphene is applied to clothing fabrics and fillers through special processes. With the semiconductor heating module of nano ceramics, ski clothes can realize the functions of self heating and temperature locking.

In a ski suit production base in Anshan, Liaoning, the head of the enterprise, Wang Tongfei, introduced that their ski suits have been "loaded" with graphene and nano ceramic chips.

At the Canton Fair held in October 2024, this ski suit was favored by foreign businessmen. Wang Tongfei said that through the e-commerce platform, this product is currently exported to Northern Europe and North America.

Wang Tongfei: With the growing domestic ice and snow fever, professional ski clubs, as well as some professional ski institutions, have also formed order based cooperation with us. In recent years, we have also been innovating and developing new technologies, new materials, including new designs. At present, our (products) radiate to more than 20 countries and regions, and the annual sales volume is about 50000 to 600000 pieces.

Data shows that the consumption scale of all kinds of ice and snow sports in China has exceeded 150 billion yuan. Winter sports equipment, including ski clothes, ski gloves and other functional clothing, has become one of the main consumption items for people to participate in ice and snow sports, with huge market potential. According to the data of Tmall platform ski clothing sales list, more than half of the top 10 seats are occupied by domestic brands, which have become the "main force" in the ski clothing market.

(Source: Voice of China, China National Radio and Television Corporation)