Chongqing, China: International Fashion Week Summit Lights Up Attention

　　 On the morning of October 13, 2021 Fashion China (Chongqing) summit, the key activity of "2021 Chongqing International Fashion Week", was held at the Radisson Plaza Hotel in Chongqing. With the theme of "fashion industry development prospect and brand strategy", this summit brings together leaders from all walks of life in the fashion industry, including government leaders, industry experts and entrepreneurs, to jointly discuss the new direction, path and important focus of Chongqing's fashion industry to achieve high-quality and innovative development in the new era under the vision and background of the national "14th five year plan".

　　 2021 is the first year of China's "14th five year plan", and also the first year when the people of the whole country, under the correct leadership of the Communist Party of China, complete the first centenary goal and start a new journey towards the second centenary goal. Facing the unprecedented changes in a century, the 2021 Fashion China (Chongqing) summit, standing at the key time node of the new development stage, focuses on the development hot spots of China's fashion industry, gathers industry head resources, and carries out wisdom exchange and brainstorming with the theme of fashion industry development prospect and brand strategy.

　　 Sun Ruizhe, chairman of International Textile Manufacturers Federation and President of China Textile Industry Federation; Du Yuzhou, former president of China Textile Federation; Wang renlin, deputy director of Chongqing Economic and Information Commission; Hua Shan, director of China Textile Economy Research Center and executive vice president of Industrial Economy Research Institute of China Textile Industry Federation, Nie Yan, director of consumer goods industry department of Chongqing Economic and Information Commission, Qu Fei, deputy director of brand Work Office of China Textile Industry Federation, Deputy Secretary General of China clothing association and director of brand development department, he Lei, deputy general manager of Chongqing Yachuang group, and other leaders and experts from the government, industry and enterprises, Discuss the sustainable development of Chongqing fashion industry with many people from Chongqing fashion industry.

　　 The summit was presided over by Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association.

　　 At the beginning of the summit, Wang renlin, deputy director of Chongqing Economic and Information Commission, delivered a speech. With accurate data and detailed policy interpretation, he comprehensively introduced Chongqing's urban positioning and regional advantages in the new era, and described the vision of Chongqing's development of fashion industry, We also have strong confidence that the results of the summit will help the development of China's textile and garment fashion industry and Chongqing's fashion industry.

　　 Sun Ruizhe, chairman of International Textile Manufacturers Federation and President of China Textile Industry Federation, delivered a keynote speech entitled "fashion industry empowers Chongqing high quality development". First of all, he expounded the strategic value of textile and clothing for all countries in the world from the perspective of history and reality, deeply analyzed the current practical problems and challenges faced by China's textile and clothing industry, and analyzed the close positive relationship between the textile and clothing industry and high-quality life, the protection of people's livelihood and employment, and the promotion of regional coordinated development. Sun Ruizhe believes that in the context of the great rejuvenation strategy of the people's Republic of China and the unprecedented great changes in the world, the textile and clothing industry must break through six conditional constraints from the elements to the structure, from the supply to the demand, namely, the constraints formed by the digital economy and the transformation of consumers, and the changes formed by the green transformation of "carbon peak and carbon neutralization", The constraints of the formation of resource factors, population change and trade pattern adjustment. More diversified fashion, more sustainable fashion, more quality fashion, more digital fashion, to adapt to the new constraints, to form a new trend and characteristics of fashion industry development. Finally, he deeply analyzed how to build Chongqing fashion industry during the historical change period of China's market practice policy guidance with the core of green and civilization construction, based on the new situation of Chongqing, the development of fashion industry, especially the pursuit of common value, the emphasis on real economy, innovation, and long-term value. Combined with the "14th five year plan" of textile and garment industry and the long-term goal of 2035, this paper puts forward the specific suggestions of "five industrialization plus one guidance" for the construction of Chongqing textile and clothing industry ecology: to be high-end, to consolidate the manufacturing foundation; Establish cultural confidence and forge the leading force of fashion industry; Deepening the integration of industry and city, forging the bearing capacity of fashion industry; To enhance the value, we should promote consumption upgrading and forge the traction force of fashion industry; To realize humanization, we should focus on social responsibility and forge the endurance of fashion industry.

　　 He believed that "the fashion industry will certainly add beauty to the country, make the nation more charming, and Chongqing will surely have a better future.".

　　 Hua Shan, director of China Textile Economic Research Center and executive vice president of Industrial Economy Research Institute of China Textile Industry Federation, made the achievement report of "Research on the development path of Chongqing fashion industry". She first explains why Chongqing can develop fashion industry from four aspects, and then introduces in detail seven important foundations for Chongqing to build fashion industry. Then, it introduces the development stages and action plans of Chongqing fashion development from 2021 to 2030, which are: the accumulation stage of fashion elements, the improvement stage of fashion industry system, and the creation stage of fashion city with the overall planning, design and promotion of Chongqing city; Regional pattern optimization action of fashion industry, upgrading action of international fashion week, demonstration action of fashion brand, fashion style action of Chongqing style women's clothing. Based on the background of Chongqing's new development strategy, Hua Shan's speech made a brand-new combing and Thinking on the value significance, development ideas and objectives of Chongqing's fashion industry development, especially the positioning of Chongqing's fashion industry development, the phased development goals in 2035 and the action plan during the "14th five year plan", It has important reference value for Chongqing government departments and fashion industry.

　　 Nie Yan, director of consumer goods industry department of Chongqing Economic and Information Commission, delivered a keynote speech on "innovation driven, brand led, cultivating new fashion advantages of Chongqing consumer goods industry". She focused on the history and current situation of Chongqing's consumer goods industry, judged that "Chongqing's consumer goods industry is an important support for the fashion industry", and proposed three breakthroughs in the industry: innovation driven, brand led and fashion imprinted. After that, a large number of detailed cases are used to prove the three foundations for Chongqing to build a fashion consumer goods industry: Chongqing flavor is highly recognized by the market, Chongqing enterprises are used to try, and industrial characteristic clustering. Focusing on the construction of new advantages of industrial fashion, Nie Yan highlighted the three cultural backgrounds of Chongqing's fashion industry innovation, namely, the three beauties economy of beautiful scenery, delicious food and beautiful women, and the three guarantees provided for the fashion industry by the cooperation and policies of the government industry and enterprises. The clear explanation and detailed cases are of great enlightening value.

　　 Qu Fei, deputy director of brand Work Office of China Textile Industry Federation, Deputy Secretary General of China clothing association and director of brand development department, made a keynote speech on fashion brand cultivation and contemporary youth fashion life trend. Focusing on the youth fashion lifestyle and consumption trend, this paper analyzes the specific characteristics of the cultural circle in the new era and the great changes back to the industrial chain from three aspects of "new concept", "new crowd" and "new trend", combined with a large number of detailed brand cases. Through the strategy examples of fashion brands for the new generation circle and the exploration of contemporary youth fashion life trend, it will bring more inspiration to brand enterprises and designers who pay attention to youth life and youth culture.

　　 He Lei, deputy general manager of Chongqing Yachuang group, delivered a keynote speech entitled "brand, quality, culture, creating an evergreen enterprise". From the specific micro perspective of Chongqing's local enterprises, it gives how Chongqing, which is inferior to the coastal developed provinces and cities in terms of industrial group and industrial coordinated development, how to grasp the three key elements of people, goods and market, In a number of market risks and uncertainties to maintain development in adversity. The concept of people-oriented and heart-based brand development is worth learning from.

　　 In the summit, the keynote speakers and guests interpreted the topic of "development prospect and brand strategy of fashion industry" from theory to practice, discussed the future development mode and direction of Chongqing fashion industry, and made suggestions and suggestions on the construction of Chongqing fashion city and international consumption center city in the new era, True knowledge and burning words leave valuable wisdom wealth for 2021 Chongqing international fashion week.

　　 Under the guidance of China Fashion Association and China Fashion Designers Association, the 2021 Fashion China (Chongqing) summit is hosted by Chongqing textile and garment Federation and undertaken by Chongqing Mengzi film and television media Co., Ltd. It has been awarded the Chongqing Municipal Economic and Information Commission, Chongqing culture and Tourism Development Committee, Chongqing Business Committee, Chongqing Nan'an District People's government, Chongqing Municipal People's government, Chongqing Mengzi film and television media Co., Ltd Chengdu Chongqing area double City Economic Circle fashion industry alliance's strong support. The summit was presented through seven kinds of publicity channels and carriers, including mainstream network media, short video, webcast, television, newspaper media, industry media and live broadcast.