Italy Sports FILA Launched Outdoor Fashion Series

Italy sports veteran FILA (Fei Le) will launch the outdoor fashion limited series "Explore".

FILA fully excavated its design history, and gained inspiration from skiing, hiking and mountain series launched in 70, 80 and 90s. The new Explore will include 140 products, which are divided into four categories: Canyon (Canyon), Elements (element), Mountains (mountain range) and Woods (forest). Each category has a unique color matching scheme that matches the corresponding environment and includes a variety of products, such as windbreaker, sports pants, walking sticks and sports vests.

This series of inspiration also comes from the brand's outdoor gene. In 1978, Reinhold Messner, the world's most famous mountaineer, completed the first Mount Qomolangma without oxygen by wearing FILA equipment without adding oxygen. Reinhold Messner joined FILA earlier this month to serve as a global brand ambassador.

FILA, vice president of North America Louis W. Colon 3rd, said in an interview: "many of the details of this series are related to the trend, and also salute our past. This is for visionary clients. We are inspired by the global travel craze. Explore products are various, bold and confident. We encourage the wearer to explore his personality and develop the spirit of adventure.

The limited edition series will be released for the first time at ComplexCon in Chicago this weekend, and will be on sale online in July 26th and a series of international flash stores.

The Explore series is the latest big move of FILA. Earlier this year, the brand launched the Rugrats series with Nickelodeon (Nick International Children's channel) and launched a high-end fashion series in collaboration with Danish designer Astrid Andersen in January this year.

As a traditional sportswear brand, FILA has recently been mining its own fashion genes. In September last year, it was the first time in Milan to cooperate with Italy luxury brand Fendi (Fendi).