Baby Diapers Market: New Players

In addition to Amazon, P & G and Ontex and other famous companies to add new diapers series, other new players also hope to get a higher share in the baby diaper market.

In January last year, the popular baby brand Aden + Anais, famous for its cotton bud, added baby diapers to the logo printed on the brand.

"We decided to provide super soft diapers for new parents," said Andrew Lainsbury, vice president of global integrated marketing. "As a trusted brand known for innovation in the infant field, we hope to create value for young families by creating a comfortable, safe and fashionable diaper, with a deep resonance with parents around the world."

Aden + Anais diapers are super absorbent, comfortable and close fitting, allowing your baby to move flexibly and without leaking.

It has been tested for dermatology, with low allergy and no irritating chemicals, chlorine, spices, latex or latex.

The company launched in July 2018 is another new member of the diaper market.

The company plans to develop Diapers Market with its high cost performance, flexibility and high quality environmental protection products.

There are no chlorine, no perfume, emulsion, dyestuff, latex and known allergens, and so on. 100%.

The brand also provides wet wipes made in New Zealand, using 99.7% purified New Zealand water, natural soy amino acids, organic aloe vera and natural vitamin E.

"Our high quality products can be delivered to their parents through the order platform to achieve greater freedom and excellent personalization," explains co-founder Amanda Little. "Customers can have different sizes and designs in the same box, choose their ordering frequency, and choose only diapers, or combinations of diapers and wipes.

Our diapers are 25% cheaper than other non chlorine diapers on the market, and the price is much more competitive than big brands. "

According to Colin Hanna, the Internet and the ability to build e-commerce channels at the lowest cost make it easier for new brands to sell their own diapers.

"When everyone relies on physical retail distribution, this is not the case."

He said.

Another factor is that contract manufacturing becomes easier to arrange.

Hanna believes that these new brand of diapers do not actually have much proprietary technology.

"Their uniqueness lies in their brand and unique marketing on the Internet."

He said.

These new brands are also very good at building communities around their products.

"Their users feel that they are a part of new things: a more serious, safe and environmentally friendly group."

He added.

In fact, it has recently re launched wipes, which are redesigned according to user feedback.

"We have made improvements to make them more natural and more effective in grasping and cleaning."

Little said.

The brand also plans to expand its diaper design options and provide parents with more choices.

"As a small family business, one of our strengths is that we can quickly feedback, and we have been looking for ways to improve our products."

She added.

Parasol is another brand that relies on community participation.

After Parasol was first launched in 2016, CEO Hung Jessica co-founder listened carefully to customer feedback and actively developed softer, high-performance diapers.

As early as 2018, the company launched a series of enhanced health products, including redesigned diapers, baby pullpants, female sanitary articles and wipes.

"Parasol has a large number of loyal users who provide us with valuable feedback," Hung said. "We have the responsibility to work quickly and plate the information they provide into action.

Through frequent and open communication with us, users have given us great help and expectation.

We can't let them down. "

Hung said that the release of Parasol in 2018 was praised by users and commentators.

In order to redesign diapers, Parasol spends a lot of time working with manufacturers and suppliers to meet the requirements of parents in North America and Asia.

"It took us a lot of time, but after working with parents from two continents, we found some differences and more similarities."

She said.

Hung describes Parasol as an environmentally conscious brand and respects all the problems from parents.

"Transparency is part of our DNA," she said. "Today's parents know more about health and environmental protection than they did in previous generations.

They now have a lot of information, but there may be some help to clarify and focus.

We are willing to provide such help!

Parents are burdened with burden and bear all kinds of pressure to make important decisions on their children's health and environment with all known information.

We all hope to pay more attention to environmental protection, health and make better choices.

Hung said it plans to launch the next generation of Parasol products in mid 2019.