Wo Wo Will Open Its Overseas Flagship Store In Paris To Enter The Overseas Market.
The pace of internationalization has gradually become the only way for the development of clothing brands. Shanghai's clothing brand will open its first overseas flagship store in Paris in September this year to enter the overseas market.
It is understood that Wo Wo wants to understand the European market through this overseas expansion.
Last October, wo bought French luxury brand Carven.
At that time, there was an analysis that the wo will take advantage of takeover efforts to force overseas markets.
In recent years, China's acquisition of overseas fashion brands has been increasing. Such as Shandong Ruyi group and other Chinese companies' frequent takeovers, wo also obviously wants to explore more development opportunities through acquisitions.
For the international market, wo is less known.
According to public information, he was founded in 1997, and is the former professor and alumni of Donghua University, Ye Shouzeng.
Its annual sales volume is about 300 million euros and has more than 200 stores in China.
Source: Beijing Commercial Daily writer: Wang Xiaoran Chen Yunzhe
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