By Way Of Amazon'S "Brand +" Project And Other Domestic Brands To Accelerate Overseas Layout.

A few days ago, Amazon opened the world to China. China announced that more than 10 famous Chinese brands have recently launched online Amazon websites including Amazon, North America and Europe.

From Amazon China, it is known that these enterprises are famous brands such as domestic, XTEP, Xiangshan, jelliya, Dali and Hikvision. There are also emerging brands such as new products, such as "Gudong", "Zhi Yun" and "brand spanformation", including skin care, clothing, sports, home appliances, home appliances, high-tech products and so on. Through Amazon's global opening up, these Chinese famous brands will accelerate the layout of overseas markets through new channels and innovative business models and achieve new breakthroughs in foreign trade exports.

Dai Jingfei, head of the Asia Pacific region, said: "cross-border electricity export has become one of the important engines for China's foreign trade and exports to continue to develop. The global business layout is the trend of the times. Chinese enterprises are now entering the golden age of brand launch. Amazon has set up a global store to help Chinese enterprises develop export business, expand international markets, build international brands, and continue to help Chinese enterprises enhance brand competitiveness and speed up global business layout.

The development of cross-border electricity providers has been highly concerned by the government and has continued to be one of the hot topics of the two sessions. This year's government work report points out that we need to promote stable and quality upgrading of foreign trade, and reform and improve the supporting policies of new formats such as cross-border electricity providers. Governments at all levels and governments have also launched various promotional policies to provide policy support for upgrading China's brands and launching the sea.

More and more Chinese brands are beginning to turn their attention to overseas markets. However, the traditional offline mode is facing many problems such as sales channels, market environment differences between China and abroad, cross-border logistics and so on. To help Chinese brands solve the increasingly urgent problem of brand shipping, Amazon said that with the rich experience of global resources and cross-border e-commerce export, it is providing a complete solution for Chinese enterprises to go to sea, covering a series of services such as product on-line, warehousing and logistics, brand promotion and so on. It helps Chinese enterprises to directly connect with more than 300 million of the active users of the Amazon and make it easier to go overseas.

In view of the need for Chinese enterprises to sail to the sea and build up international brands, Amazon launched the brand + project at the end of 2018, from the brand positioning, registration and protection, to brand awareness promotion, to cultivate loyal customers and other brand building cycle, to provide customized solutions for international brands, including traders, manufacturers and brands, and fully support its layout and deep ploughing overseas markets. The "brand +" project will also serve the well-known Chinese enterprises in the near future. According to the different needs of enterprises and different stages of development, we will tailor the brand building plan to help Chinese enterprises build an international brand in a more efficient way.