The Acquisition Of Shanghai Li Shang An Is The Focus Of Fashion.

Children's clothing is becoming more and more breakthroughs in clothing brands, listing, creating the "Anna Kou" Internet business women's clothing brand, Andrew fashion has earned more than 1 billion 400 million yuan of revenue, and plans to invest in children's clothing, and seek new breakthroughs in the electricity supplier.

At the end of 2017, the number of terminal stores of five major brands was 917, which will speed up the development of new lifestyle stores such as shopping centers.

Founded in 2008, "Zheng Zi", "Yin Mo" and "an Zheng" are the three top middle fashion brands. In the second half of 2014, they bought two new fashion brands, namely "mosaic" and "Fei Na Chen" respectively.

In the first half of 2017, an Zheng fashion created the "Anna Kou" Internet business women's clothing brand, forming a "pyramid" brand camp with stable structure, diverse styles and complementary positioning.

The establishment of Anna nutmeg, a high-end online brand, is an important step in the construction of an all channel. In addition, the integration of online and offline, and the expansion of the brand online popularity are also the key layout of Ann's fashion.

Under the strategy of "endogenous extension", the positive fashion will continue to enrich new categories, such as children's wear, men's wear, shoes, bags and accessories, on the basis of existing clothing for men and women.

In 2018, we will continue to increase our attention to tide brands, online brands and high-end brands while seeking to invest in children's clothing. We also seek strategic cooperation with foreign luxury brands to accelerate the development of fashion group.

In October, its wholly owned subsidiary, Shanghai's mosaic necessities Co., Ltd. and its controlling subsidiary, an Zheng children's articles (Shanghai) Co., Ltd. acquired a 70% stake in Shanghai's Mdt InfoTech Ltd, in cash, with a paction value of 361 million yuan.

According to the announcement, after the completion of the acquisition, Shanghai will have 60% stake in ritual information and 10% stake in ritual children's information.

Li Shang information will also become a real holding company of Zheng Zheng fashion. Li Shang information is mainly engaged in the electronic business operation business. It has established an effective and stable cooperative relationship with dozens of famous brands at home and abroad, such as Arctic fox, Lining, angel, HASBRO and so on.

The strengths of Li Shang's information are children's products, including toys, milk powder and so on, while children's clothing market related to children is very large.

Tan Cainian suggested that the company would adopt cooperation and mergers and acquisitions with the corresponding brand partners in the industry to achieve complementary advantages.

"The company is mainly in the children's products industry. Apart from children's wear, it will also involve children's food and toys. The company's incorporation into ritual information is through its children's products industry."