Lining Signed India Badminton Srikant, Sponsorship Contract 4 Years 33 Million

In January 15th, according to SportsPro Media, Chinese sports brand Lining reached a sponsorship agreement with Srikanth Kidambi, India's top male badminton player. (Srikanth Kidambi).

The two sides have signed a sponsorship contract with a total price of 350 million India rupees (about 33 million 470 thousand) for 4 years.

Srikant (now ranked eighth in the world) defeated Lin Dan in the 2014 China open and won the first prize in the world badminton men's singles world in 2018. He became the second India player to sit in the world's first throne after the single Neville and the world's No. 1 male player in the history of badminton in India.

Kanter received the sponsorship of Lining brand from 2014 to 2015.

In the past 3 years, Kanter has been a sponsor of Yonex Yonex.

Lining signed the contract again, and the two sides will rejoin their partners until 2023.

It is worth mentioning that the Lining brand is currently the official clothing and equipment sponsor of all the projects of the India Olympic National Team (Team India), and the contract between the two sides will continue until after the 2020 Tokyo Olympic Games.

Kanter is also considered to be one of the strong contenders for the men's singles medal in badminton at the Tokyo Olympic Games.

At present, the badminton national team sponsored by Lining includes Indonesia, Singapore, Australia and China.

Source: lazy bear Sports

Author: Wan Yu Xin