Upgrading Of Qin Yi Clothing Brand Raises Wave Of National Costume Revolution

--- to inherit oriental culture and lead the fashion future.

In recent years, with the rise of the nation, the Chinese people are becoming more and more confident in their own national culture, art and brand. More and more young people's eyes are no longer the same international trend cards. They are more interested in the sense of design and quality, and do not lose the national tide card, so as to show their personality and fashion attitude.

Or gentle and moving, or graceful and graceful, has always been given the power to convey the profound details and charm of Oriental culture.

Today, looking around every internationally renowned show, stars, artists, Shi Shangbo and other fashion leaders are more willing to wear Chinese dress as their own endorsement. Chinese design has gradually become the leading role of the international fashion T.

The traditional clothing and decoration can not be separated from the unremitting interpretation of traditional culture and respect for Chinese culture.

For twenty years, Qin Yi clothing has always been entrusted with the pursuit and pursuit of Chinese culture, integrating the spirit of Chinese traditional culture into superb handcraft customization, expressing the aesthetic taste of the Chinese people and the spiritual world of the contemporary people. Through the works, it shows the perfect combination of Oriental culture charm and modern fashion to the world, winning the respect and admiration of the international fashion industry.

In the contemporary fashion design, the traditional six techniques, including button up technology, hand embroidery, embroidery technology, hand drawing process, hand-painted bead, and edge process, make Chinese elements no longer a historical memory and complex craft, but a symbol of Chinese culture's quality and taste for millennia.

Traditional and contemporary, gentle and powerful, Eastern and Western aesthetics are in harmony.

Since the founding of the brand, Qin Yi clothing has always been dedicated to the ingenuity and the high quality service experience of customers. It has become the brand of Chinese clothing that people from all walks of life attend.

In October 21, 2001, the ninth informal meeting of leaders of the Asia Pacific Economic Cooperation (APEC) was held in Shanghai.

It emerged from many brands and became the best choice for the design of the conference. It also made Chinese costumes for the former Prime Minister of Canada, the prime minister Li Guangyao, the Consulate General of Shanghai, the famous violinist Perlman, the former CCTV host Cui Yongyuan, the 2017 CCTV Spring Festival Gala Shanghai venue actor, the Oriental air and Shanghai airlines and other individuals and groups.

In addition, many famous stars and artists such as Lan Qin, Ruby Lin, Karen Mok, Chen Jialing and so on all have an indissoluble bond with Qin Yi, laying the leading position of Qin Yi dress in the fashion brand.

Qin Yi costume is custom made for APEC conference.

Qin costume, as the veteran brand of national fashion, not only conveys the aesthetics and attitude of the brand to the world through its skills and quality, but also sticks to the design concept of exploring and innovating, constantly exploring the future and self iteration.

In 2018,

The concept of "Chinese fashion" was put forward for the first time, and the concept was put forward by the new CEO Liang Shouchang who joined the Qin costume this year and will carry the banner of pformation.

Liang Shouchang said that Qin Yi clothing is not only clothing, but also culture, culture needs to be inherited, and should be carried forward. We should make an aspiration to become an innovative innovator of the national tide and realize the blending of inheritance and innovation.

"Chinese" means inheriting the essence of Chinese culture, preserving the ingenuity of Chinese characteristics and the charm of oriental aesthetics; "fashion" is a collection of multiculturalism and its essence, making Chinese dress more fashionable experience.

Brand upgrading will subvert the status of Qin art in traditional Chinese clothing. This is a breakthrough to explore ourselves, to make progress for dreams, to be fearless in pursuit of dreams, and a fearless and fearless brand gesture.

Qin art innovation will continue to lead the new trend of the national tide.

Liang Shouchang said that Qin Yi clothing will launch an independent designer support program. We will work together with independent designers, fashion design colleges and cultural artists. In 2019, Qin Yi dress will host the first "Chinese Fashion Week" in Shanghai. At the time, 200 independent designers will be presented with thousands of Chinese fashion ideas and a unique Chinese fashion show.

In addition to the upgrading of the brand concept, Qin Yi clothing has revolutionised its own business model. Liang Shouchang has turned off some of his own stores after becoming CEO. The upcoming Chinese fashion customization platform "clothing I fixed" small program will cater to the needs of the personalized consumption era. Through the "Internet +", it will open up online and offline services to provide Chinese fashion, traditional classics, Chinese wedding and Chinese business dress customizing business. The platform will focus on improving the customization experience and service quality. In 2019, the clothing platform will open up 100 service outlets, covering the main second tier cities. The service outlets mainly provide style display and volume customization services, and some city service outlets will provide door-to-door volume services.