Netease'S Strict Selection Is A Lot Of Conjectures.

Many brand flagship stores have been set up.

According to NetEase's strict selection, its entry into the market took place in the second half of 2017.

NetEase's highly selective and competitive cooperation has recently emerged because of the large number of new releases that have just been updated in September.

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As at 18 o'clock on September 11th, the deadline is (the same below).

Museum Brand

The NetEase is strictly listed.

The NetEase, which has been diving for many times, has also increased its exposure because of the App update.

NetEase's chief executive responded to the Beijing daily news. "It's just a test of water and no more resources," the reporter said.

Yan Xuan said, "just test the water".

NetEase strictly selects many flagship stores, mainly selling bags, underwear and other commodities.

A lot of official figures show that the NetEase's strict selection flagship store, which has been on line for nearly a year, has provided 89 kinds of commodities, and altogether more than 600 pieces have been successfully purchased.

The NetEase's most stringent product selection is a pull rod box. As of September 11th, the product has been spelled out into 32 pieces.

In fact, NetEase has launched cooperation with Tmall, Jingdong and other large e-commerce platforms, and has opened an official flagship store.

But compared to sales volume of Tmall and Jingdong, NetEase's strict selection of sales volume is much negligible.

In Jingdong NetEase's strictly selected flagship store, there are more than 60 sales platforms with the highest sales volume.

In Tmall's NetEase, a grey flagship store has sold more than 3000 monthly sales of grey slippers, while the total sales volume of the same type of goods sold in NetEase's strictly selected flagship store is 5.

Beijing daily news reporter also found that NetEase strictly selected the same commodity on a multi platform price lower, the above grey slippers Tmall sells for 34.9 yuan, the price is 17.5 yuan for many spelling boxes, the price of the above pull box Jingdong is 259 yuan, and the price is 179 yuan.

Less expensive products sold in the same category, NetEase responsible person told the Beijing daily news reporter: "the sale of many more platforms is only the beginning of last year's test water, and Yan Xuan did not invest more energy in this channel."

The person in charge said that NetEase's strict selection has consistently adhered to the coverage of the whole network channel, including the promotion of Tmall and Jingdong, and the promotion of offline space. NetEase and Yan Xuan are all carrying out at the same time. However, they will still strictly choose their App as the most important sales promotion channel.

"There are still a lot of room for improvement in the existing channels. We will decide how much we will invest in other channels according to the needs of development."

The person in charge said.

Beyond expectation in reason

NetEase's strict selection and cooperation are both reasonable and unexpected.

Ding Lei, founder of Huang Zheng and founder of NetEase, had a very personal relationship. Huang Zheng had some contacts with Ding Lei during his college years. In addition, according to publicly disclosed information, he was more than spellbound financing in April 2015, and NetEase Ding Lei was one of the investors.

Therefore, the cooperation between the two sides is quite normal.

In addition, NetEase's strict selection of the new round of traffic demand may also be an important reason for the cooperation between the two sides.

Cao Lei, director of the electronic commerce research center, told the Beijing Commercial Daily reporter: "NetEase's strict selection was originally developed on the basis of NetEase's mailbox traffic. At this stage, the first wave of the first dividend has been drained out, and it is hoped that the large platform will be drained to find a new round of imports."

On the other hand, the two sides seem to be slightly less temperamental.

Judging from the core values of both sides, the slogan chosen by NetEase is "good life, not so expensive".

But a lot of spells, whether it's "spelling more, saving more" or "trying to buy cheaper" reveals stronger price guidance.

More recently, the brand Museum has quietly revealed the direction of quality consumption.

Cao Lei said, "although many disputes are going on in terms of quality and service, this is a test that must truly be a great platform.

NetEase's strict selection and cooperation should be carried out smoothly.

Short term prospects for cooperation are not optimistic.

In the long run, in the future, NetEase must choose more and more cooperation, no matter in terms of traffic volume, or on the consumption level of customers, it is necessary to break in with more agreement points, so as to show the actual effect.

Industry analysts think, from the current NetEase strict selection of the performance of the channel, may not in a short period of time to work as a focus of their own effort.

At the same time, Beijing Commercial Daily reporter noted that NetEase strictly selected a series of recent actions seem to pay more attention to the promotion of offline channels.

In September 1st, NetEase set up a water house flash shop in Shanghai. It displayed a complete set of soft clothes from living rooms to bedrooms, all of which came from NetEase's strictly selected products, highlighting its pursuit of quality life style.

Data show that the hotel has been selected for nearly a total of 150 thousand people a year, and 80% tenants are 25-35 years old.

The main customers of these businesses and the intersection of many are not large.

Cao Lei also revealed that NetEase's strict selection has been working closely with real estate companies, long rental apartments, home decoration enterprises and private homes in the strict selection of HOME. It works together to form a offline scene ecosystem at the B end and the C end, and to distribute the simplified design of NetEase strictly to the user.

At the same time, many companies are trying to improve their image of quality consumption by launching the brand hall. However, the image that NetEase has always wanted to create is far from the current image.

"Therefore, the short term prospect of NetEase's strict selection and cooperation is likely to be a hot topic."

Industry analysts said.