Meet The Needs Of Customers, Develop New Retail Outlets, Develop New Retail Outlets, And Have Unique Strategies.

In 2017, known as the new year of retail, Ma Yun first proposed the concept of new retail in the October 2016 cloud habitat conference.

Since then, all walks of life have opened new retail outlets.

It has been a year since the first year of the new retail year. Today's local clothing

What progress has been made in new retail sales?

In September 20, 2017, Pacific bird reached new retail cooperation with Tmall.

The two sides intend to conduct in-depth strategic cooperation in such fields as brand building, big data empowerment, consumer operation and online channel integration.

Just this year, Taiping bird joined Tmall in New York fashion Sunday cat China day, and will also go to Australia in April.

The new retail of Taiping bird will come down in the form of intelligent stores. Zhang Jiangping said that the wisdom store of Taiping bird does not need to guide shopping, and is open 24 hours. As long as the window can only be passed, consumers can browse and try quickly.

Through the double eleven in 2017, we can see the attempt of the Pacific bird in the new retail business: Tmall jointly opened a flash store in Taiwan to deepen the impression of Taiwan consumers, increase the drainage of online shops, open online and offline, support stores to sweep codes and drop labels, place orders directly, buy online stores nearby, and double eleven on the eve of opening 11, half off, and so on.

What did new retail bring to Taiping bird? In 2017, double eleven, Pacific bird sales exceeded 800 million, and 2017 reported that Taiping net profit was 473 million yuan, an increase of 20 million yuan compared with 2016.

By the year 2020, Taiping will also launch a double billion plan with ALI, and online sales will break through billions of dollars.

In 2016, Hongxing Erke accounted for only 2.4% of the market, and Nike's domestic market could not be shaken.

Share share and domestic brand Anta Lining XTEP 360 degrees are testing Hongxing Erke.

How to increase the performance and increase the share of the market has become a top priority for Hongxing.

Hongxing Erke was connected to the Alipay payment system in 2016 and made a change. In 2017, double eleven and Tmall built a smart store project, and increased the membership base with Alipay's active market, creating intelligent logistics and improving the efficiency of logistics operation.

After the attempt to open the new retail business, the number of members of Hongxing Erke increased by more than 99%, the rate of membership re purchase increased by 58%, the unit price of passengers increased by 15%, and the single passenger piece increased by 100% in the peak season.

In addition, the smart logistics layout of Hongxing Erke has further promoted the process of new retail.

But in the face of the constant rise of Lining and other brands, Hongxing Erke should not be satisfied with the status quo, but also enhance the brand image and brand positioning.

Just last month, Hai Lan's home came to the 2018 most valuable Chinese brand 100.

In February 6th this year, Hai Lan's family raised 600 million yuan to upgrade the industrial chain information system (intelligent service system) to 5500 stores, hoping to help integrate the resources of industrial chain, optimize the allocation of resources, and enhance their operational efficiency.

But this is not the first attempt at the new retail of Hai Lan's home.

As early as August 2017, Hai Lan's home formally signed new retail sales with ALI.

Cooperation, however, before the two sides made any substantial progress, Hai Lan's home turned to Tencent.

In February of this year, after the Tencent entered the stock market, Hai Lan's Hai Lan chose the small shop and Hai Lan home's small program on the line, and then came to the Hai Lan home micro mall in April 8th.

High storage has always been a problem for Hai Lan's home. The inventory in 2014-2017 years is 6 billion 86 million yuan, 9 billion 580 million yuan, 8 billion 632 million yuan and 8 billion 183 million yuan respectively.

Joining the Tencent in the layout of the new retail ecosystem is the attempt of Hai Lan's home to solve the problem of high inventory.

But whether Hai Lan's home really can rely on Tencent's technology and traffic to solve its high inventory problem still needs some time to prove it.

More than a year after the new retail concept was put forward, sports brand HOSA international has continuously promoted the innovative pformation of brands, channel terminals and enterprises, and has also been pushing ahead with new retail sales.

HOSA international has subscribed products, mobile payment services, and set up a new O2O function through APP to enhance consumer experience.

And through big data analysis of consumer demand, the implementation of offline services.

In March 27th, HOSA opened its first new retail intelligent fitness club in Beijing, where users can buy fitness equipment and replace fitness products at the same time, which largely meets the needs of users on the spot.

According to HOSA international 2017 earnings report, HOSA international business income of 1 billion 199 million yuan, an increase of 8.6% over the same period, net profit of 247 million yuan, a decrease of 8.3%.

But HOSA international actively promotes new retail sales. This year it will increase 30-40 new retail smart fitness clubs and upgrade 20 original stores.

What kind of sparks will the combination of new retail and fitness clubs bring to HOSA international? Let's wait and see.

Some experts have analyzed that we should do well.

The innovation and development of the industry should not only make products and platforms well, but also do well in channels and ecosystems so as to create a good brand.

The essence of retail will not change under the new global retail trend.

The essence of retailing is to satisfy the changing needs of customers.

How to stand out and achieve success in the new retail environment is still needed for enterprises to find their own shortcomings and start from the essence of retailing.