Set Off The Eastern Wave, The 2018 "Big Wave Cup" Chinese Women'S Costume Design Contest Sails And Sails.

In March 15th, the most representative and famous professional event in China's clothing industry -- the 2018 "big wave Cup" Chinese women's wear design competition press conference was held successfully in the CHIC TALK area of Shanghai International Convention and Exhibition Center, 1. The Chinese women's costume design contest with the theme of "2018 tides in the East" was officially unveiled.

This competition is sponsored by the people's Government of Shenzhen Longhua district and the China Textile publishing house, the office of the leading group of the construction of the big wave fashion town in Longhua District of Shenzhen, the China dress magazine, the Longhua Street Dalong Street office in Shenzhen, and the garment industry association of Shenzhen.

Yang Jizhao, vice chairman of the China Textile Industry Federation, vice chairman of the China Garment Association, Monday, Qi, Chanasa, deputy director of the Longhua Provincial Committee and deputy director of the district government; vice chairman of the CPPCC Vice Chairman of Longhua District of Shenzhen, Xian Xinmin, executive vice chairman of the leading group of big wave fashion Town, Xu Hongli, deputy secretary of the Shenzhen Longhua District, Dong Qingsong, Secretary of the China Textile publishing house, Li Mingfang, vice president of China fashion magazine, Li Manxun, the designer and director of the French designer brand Daniel FARET, FARET 1901, Daniel Faret, general manager Gille Cirelli and other leaders and guests attended the event.

Xinhua news agency, China News Agency, Tencent, Sina, Sohu, NetEase, world wide web, CCTV, China Textile News, textile and clothing weekly, China Textile and other more than 50 comprehensive media and industry media participated in this conference.

Yang Jizhao, vice chairman of the China Textile Industry Federation (left), vice chairman of the CPPCC Longhua District of Shenzhen, vice chairman of the leading group of the construction of big wave fashion Town, Xian Xinmin (right)

Zhou Yiqi, vice president of China Fashion Association

Theme: creativity and dream take-off

2018 "big wave Cup" Chinese women's costume design competition theme is "tide system @ East". The so-called tide system is opposed to the Buddha's "no initiative, no refusal, no expression", expressing a life attitude of "I take the initiative, I participate and I decide".

Tide is the best pronoun for young people who are not afraid of tradition and authority and dare to challenge.

The tide is the harmonious beauty of flow.

Zhang Zhaoda, a famous designer, once said that in the concept of oriental aesthetics, the phenomenal world reflects Tao and nature.

The world is a continuous gas field, each phenomenon is not separate, the whole world is like a continuous whirlpool.

Natural expression of the primitive dynamics of cosmic energy spontaneity.

Nature itself is creation, and nature itself leads to beauty and harmony.

However, the tide system is not boundless. Li Mingfang, editor in chief of China fashion magazine, stressed in the press conference that the tide should reflect eastern beauty.

Under the influence of oriental aesthetics, creation does not consist in imitating external forms, rather than observing the outside world with eyes, but perceiving the external atmosphere through the eyes, without being affected by external influences.

In this way, the creator can show the nature, thereby presenting spontaneous creativity and beauty.

Therefore, the tide of the East must be the tide of independence, the tide of aestheticism, the pursuit of individuality and pursuit of dreams.

Therefore, this competition is expected to be based on the fashionable attitude of youth and realize the deep combination of popular elements and Oriental spirit.

Li Mingfang, editor in chief of China Fashion Magazine

In addition, on the stage of helping dream design, the 2018 "big wave Cup" will still focus on the top ranks of authoritative judges in the industry. The total bonus amount is 610 thousand, the gold award is 200 thousand yuan, and there is a chance to go to the central Saint Martin Institute of design.

In addition, covering the diversification of design contestants at home and abroad, we have shocking audio-visual intelligent final scene, covering all dimensional and multi angle three-dimensional media coverage.

I believe that the 2018 big wave cup that will take off will be more extraordinary.

Culture: Eastern and world blending

"As the only female costume design competition with oriental culture as the inspiration source in the industry, the Chinese women's dress design competition of" big wave Cup "is promoting the development of Chinese women's clothing industry with its uniqueness and influence, and promoting the spread of the Chinese cultural spirit in the world.

Dong Qingsong, Secretary of the Party committee of China Textile publishing house, said in his speech.

Dong Qingsong, Secretary of the Party committee of China Textile Publishing House

At the beginning of seven years ago, the "big wave Cup" Chinese women's costume design competition has positioned the "Orient" culture as the main line of the competition, and created the first Chinese costume design competition inspired by Oriental creative culture.

In the past seven years, the theme of the competition has evolved from "metamorphosis East", "intensive East", "dream East", "new ecology @ East", "wisdom East" to "homogeneous East", which has thoroughly excavated the profound cultural details of Oriental fashion, condensed and displayed the latest fashion energy of time and potential, and interpreted the inheritance and charm of Oriental Aesthetics and art, philosophy and nature, and deepened the carding of Oriental creative system step by step, which eventually laid the cultural foundation and cultural confidence of the "big wave Cup", one of the most influential women's costume design competitions in China.

Oriental culture is tolerant, open and keeping pace with the times.

After 7 years of accumulation and precipitation, the "big wave Cup" has grown into one of the most influential costume design competitions in China. Therefore, it has attracted designers from mainland China, Hongkong, China, Taiwan, the United States, Germany, France, Italy and many other countries and regions.

At present, the "big wave Cup" combines talents at home and abroad, carries forward fashion links with fashion, and builds up its core Oriental creative culture while keeping pace with the international trend, creating a weathervane for Chinese clothing.

Industry: incubation and development resonate

"Over the past seven years, the" big wave Cup "has not only set up a bridge between enterprises and colleges, but also boosters for the pformation and upgrading of big wave fashion towns. It has witnessed the development process of Shenzhen's garment industry gathering base and big wave fashion creative city step by step towards the big wave fashion Town, and has also promoted the wave of wave culture and creativity, and has led to the development and growth of the whole industry.

Zhang Na Sha, member of the Standing Committee of the Longhua Provincial Committee and deputy district head of the district government, delivered a speech.

Zhang Nasha, standing committee of the Longhua Provincial Committee and deputy district head of the district government

She explained that Shenzhen women's clothing brands occupy more than 60% of the market share in China's big cities.

As the leading base of Shenzhen industrial agglomeration, Da wave fashion town has taken root of a large number of well-known clothing brand enterprises, forming and consolidating the industry pattern of "Chinese women's clothes to see Shenzhen, Shenzhen women's clothes to see the big waves". These fashion brands are in the big international platforms such as Milan, New York, Paris and London, leading the trend of the mainstream fashion market.

This year's "big wave Cup" still pays attention to the cultivation and discovery of creative talents, builds fashion culture and creative industry service platform based on big wave fashion Town, cultivates fashion culture and creative talents, promotes the level of Shenzhen's fashion culture and creative industries, and promotes the upgrading and upgrading of fashion culture and creative industries.

Not only that, although the "big wave Cup" is a women's costume design competition, it is also a competition of the industrial chain.

In 2018, the "big wave Cup" Chinese women's costume design competition will also expand the influence of the competition on the industrial chain. Combined with the trend of China's popular fabric research, it will guide the use of the whole contest fabric, form the creative assembly place of Chinese women's clothing and the Creative Assembly place of the women's wear industrial chain, and build the first women's costume design competition that is connected with the fashion trend of the fabric in the country.

At the same time, the competition will strive to create the latest popular position of cutting-edge technology. This year, it will continue to show the strength of technology and fashion in the competition, and ignite the combination of magic and fashion, so that big wave and fashion towns can turn their advanced technologies such as digitalization, information and intelligence into their own.

In recent years, the technological content of fabrics has been continuously improved. The Organizing Committee of the competition has joined hands with China's first-class fabric organizations to shape the technological details of the "big wave Cup" and new technology.

A competition reflects an era, a mission shining bright future.

The tidal system @ East, 2018 "big wave Cup" will certainly set off a new wave of Oriental creativity that will shake the industry.

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The big wave fashion town is located in the northwest of Da Lang street, Longhua District, Shenzhen, with a planned area of 776 hectares, with a core area of 302 hectares, with six neighborhood committees.

The core area was built in October, 2003 years ago. It is one of the nine major industrial gathering bases in Shenzhen. It introduces 22 well-known domestic and foreign garment enterprises, including the fair, shadow, Kate Dun, von sinno, song, Si, AI, Yi Hui, Mu Lan, Hua Xing, Tai Ming, Fei Ying Si, Meng Shi, and so on.

In 2012, the Longhua new district was established, and the clothing base was renamed as the fashion creative city. From the traditional garment production base to the leading fashion trend R & D, design, display, trading and fashion culture communication center, it was included in the 13th Five-Year plan and the national independent innovation demonstration zone.

In 2017, the establishment of the Longhua District officially proposed the construction of the big wave fashion town as one of the six key industries in the district. In August of the same year, it was awarded the only demonstration unit of Guangdong characteristic town, and it was the only selected unit in Shenzhen.

At present, the town has entered 188 brand clothing and supporting enterprises, forming a fashion creative industry gathering area with the core of garment industry, integrating production, learning, research, business, tourism, brand incubation and industry management.

In 2017, the core area output value exceeded 40 billion yuan and sales volume amounted to 7 billion yuan, forming and consolidating the industrial pattern of "women's clothing in Shenzhen and Shenzhen women's clothing watching big waves".

The town has been awarded the "national demonstration base for foreign trade pformation and upgrading", the "national fashion apparel industry well-known brand demonstration area", and the "national fashion industry cluster regional brand construction pilot" unit.

In the future, the small town will lead China's fashion and move towards the world's "original capital fashion Silicon Valley".