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Silk Road, Rain And Water, Dunhuang, Hangzhou, Zhejiang -- Kexhya Helps The First Silk Road (Dunhuang) International Cultural Exposition.

2017/3/6 13:21:00 130

Along The WayKay HeyaDesign

Led by the Central Propaganda Department, the Ministry of culture and the State General Administration of new Guang, the first Silk Road (Dunhuang) International Cultural Fair co sponsored by the Ministry of foreign affairs, the Ministry of education, the Ministry of science and technology and the State Administration of cultural heritage, will be held in Gansu, Dunhuang last September 20th, organized by the Gansu provincial government, the Ministry of culture, the state new general administration, the National Tourism Administration and the China Council for the promotion of trade.

According to the world clothing shoes and hat net, as the first large-scale international cultural event with the theme of "Silk Road", it will better display our cultural soft power, enhance our international image and expand its cultural influence.

The Belt and Road Initiative

The implementation of the strategy plays an important role in promoting.

Entrusted by the Propaganda Department of the provincial Party committee, the Chinese silk museum will represent Zhejiang province.

Kay Heya

As one of the leading enterprises in the industry, the group has all directions.

Design

The enterprise Design Institute of the service capacity, the khei Ya silk Design Institute, provides the high-end exhibition design and on-site decoration service for the Zhejiang Pavilion at the "Silk Road" Cultural Festival.

The theme of Zhejiang exhibition area is "Silk story - from silk source to Silk Road". It highlights Zhejiang's status as the oldest source of silk, takes two dynamic and static exhibition forms, and dynamically invites the craft masters to perform three traditional silk processing techniques, such as embroidery, silk and clipping, to attract audience's attention.

The static exhibition embodies the origin of Silk Road, historical heritage and the development track of silk culture through eight chapters.

In order to make this cultural feast better presented to audiences from all over the world, the group focuses on Inheritance and innovation, and designs carefully from the perspective of composition, color matching and fonts based on the theme of each chapter.

把敦煌壁画上飞天飘逸的形象和灵秀的江南水乡两大元素有机穿插结合,更好地体现“从丝绸之源到丝绸之路”这一展览主题的内涵,通过现代数码技术绘制流线型纹样加以衔接,展现出传统文化和现代技术相结合的结晶,在体现传承中国传统丝绸文化的同时,又体现在设计中迸发新的创新,营造出流畅的视觉效果;配色上采取咖金作为底色,通过渐变显现雅致高端的岁月感,切合丝绸之路的厚重底蕴,展板两侧的飞天图案则采取疏淡的着色,添彩而不夺目,层次感把握到位,更好地烘托画面中的主题;文字结合整体构图和配色,采用书法体,与丝绸文化的悠扬厚重一脉相承,尤其是醒目的“丝”字,颇引注视。

The dynamic display background plate combined with the terminal presentation form reasonably sets the proportion of the area of the pattern text, so that the text is not obscured and the display operation is better displayed.

The use of tone patterns pays more attention to overall coordination and does not make any element appear abrupt.

In short, everything is brilliant, and ingenuity is everywhere. The details of silk reflect the story of the silk source and the silk road. It is also a dialogue between the cultural accumulation of every designer and the silk road.

In the two ways of static and dynamic display of historical silk, it will usher in the last and most anticipated theme of the exhibition -- the modern application of silk.

Kakiya carefully selected the high-end silk cultural products related to the silk road theme. "Splendid Silk Road", "Jin Shang Hu Feng", "Luo Jin Kai Hong", "Dunhuang flying sky", "Silk Road tracing", "Wanyuan garden", "deep sea Wonderland" and other fine works are displayed.

These products are exquisite craftsmanship, representing the high-end level of modern silk in Zhejiang.

Classical silk culture is not only a valuable legacy of history, but also the front of the current trend. It has not been shelved in the museum, but has been developing new vitality and vitality in the current trend of the times. This is precisely one of the design ideas that Kay is about to convey to the world.

For the successful holding of this grand event, the designers of Kay HYA have highlighted the regional characteristics on the basis of inheriting the traditional Chinese cultural heritage. With the help of modern technology, they have integrated the fashion idea, so that the theme of the exhibition can be better expressed, so that the silk culture of Zhejiang and even China can be known to more people and carry forward and carry forward it better.

This exhibition shows the design ability and creativity level of Kay as one of the leading enterprises in the industry. It reflects the profound cultural accumulation and the times, carries forward the social mission and the sense of public responsibility of the enthusiastic cultural and cultural undertakings, inherits Chinese culture, and has been praised and affirmed by the leaders of the Ministry of culture.

More interesting reports, please pay attention to the world clothing shoes and hats net.

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