Dangdang Poly American Privatization Or Withdrawal Of Vertical Electricity Supplier Is Really A False Proposition?

Fictitious prices, falsely discounted, "first up and down", "buy one get one" and "shoddy" price fraud and false propaganda chaos are becoming the hardest hit areas for e-commerce supervision.

Recently, I learned from the Beijing Municipal Development and Reform Commission.

150 thousand yuan was fined for any price offence involving various false promotions.

"A fine of 20 thousand yuan is imposed on the price violation of a consumer or other operator who has made use of false or misleading price means.

In August 2nd,

Cao Lei, an analyst with research center, said in an interview with reporters that the real supervision must not stay in the "friendship reminder" and hope that it will be self disciplined in the business. Instead, we must act in a real way, strengthen the intensity of supervision, and really implement the supervision and law enforcement, so as to touch the real "pain" of the offenders.

Apart from Dangdang and jumei.com being fined, the focus of public opinion is still on privatization.

Ge Jia, an Internet analyst, said in an interview with reporters that the privatization of the two companies is facing difficulties, plus the withdrawal of the recent strategic emerging boards and the backdoor regulation of the Securities Regulatory Commission. The domestic backdoor listing or IPO environment has long been far worse than before, which means that the two company may withdraw privatization.

Dangdang and jumei.com were both punished.

The ticket issued by the Beijing Municipal Development and Reform Commission is a check on Dangdang and jumei.com.

The reporter saw that in the 11 pages of the Dangdang ticket, the price of the fake promotion was particularly illegal. It involved many commodities such as Mao coat, down garment, children's wear, outdoor sports products, mobile phones, shoes, bags, books and so on. Dangdang carried out the so-called "promotion" to raise the original price of these commodities.

In addition, there is a way of "deceiving consumers". The propaganda page is fundamentally different from the actual payment price. For example, when Dangdang sold HUAWEI mate7 mobile phone in December 28, 2014, the search page displayed a price of 2999 yuan, but after clicking the settlement page, the display amount was changed to 3400 yuan.

"In view of the fact that your unit can correct the price violation in time, and a lighter punishment can play an educational role, it is recommended to be given a lighter punishment."

In the administrative penalty decision, according to the relevant provisions of the "price law" and "Regulations on administrative penalties for price violations" and other relevant legal provisions, the Beijing development and Reform Commission made a final penalty decision on Dangdang's price violations, giving a warning and issuing a 150 thousand yuan ticket.

In addition, when jumei.com sells products such as MS. MK's satchel, Missha cosmetics, nuts and so on, it also has the "false or misleading price method to deceive consumers and their trading price violations". At the same time, there are also some "299 full reduction of 100" preferential treatment. Because of the reasons why consumers can not enjoy the problem, jumei.com's founder, Beijing Chuang Rui culture media Co., Ltd. has been fined 20 thousand yuan.

When the WAL-MART store in Xuanwu sold a brand phone in February this year, it marked the "Spring Festival special price" to carry out the price promotion, but in fact, it was a "special price" when it was on the shelves.

The Beijing Municipal Development and Reform Commission also made administrative penalties for warning.

In response, the reporter interviewed Dangdang, the responsible person, said it has invited the NDRC price department to help to review Dangdang page, the problem page has been guided to adjust, modify, the virtual price and discount page has been cleared.

Jumei.com said it is not convenient to interview at present.

Wang Ximing, a lawyer in Beijing's eight capital law firm, believes that if the website borrows activities to raise the price of the commodity, then discount sales and induce consumers to consume, the behavior of the website should be a fraud.

At the same time, Wang Ximing believes that the price of goods sold on the website should fluctuate in accordance with market rules, but the scope of price fluctuation should be within the scope of the market and the law. Otherwise, there may be unfair competition.

Price violation encountered regulatory difficulties

The sale of goods by means of discount and price reduction is a business practice. In particular, it will seize the golden node of holiday promotion, including the marketing feast of "double 11" and "double 12", so as to attract consumers' attention.

In this regard, Cao Lei accepted the "China business newspaper" reporter interviewed that the current regulation of price violations can only be a bit more backward.

Future regulation needs "net governance" to scale up such phenomena.

In addition, Li Chengdong, an Internet analyst, told reporters that such marketing banquet is a marketing way of the electricity industry. Many websites attract traffic through low price discounts, but their businesses also do not make money because they lower prices.

Fictitious prices, falsely discounted, "first up and down", "buy one get one", "shoddy" and so on price fraud, false propaganda chaos, the disaster area is mostly online. Not only Dangdang and jumei.com, but also many large electricity suppliers were punished because of price violations.

Earlier, the regulatory authorities on the electricity supplier platform price violations and "sales behavior management confusion" and other issues, but also found and "interviews" "warning" related business, such as "double 11" on 2014, the State Administration for Industry and Commerce summoned Alibaba, Jingdong, Suning, Ctrip and other 10 home appliances business interviews, and asked to effectively correct the discount, misleading, illegal advertising, false credit evaluation and other phenomena.

However, "interviews" to "interview", the existence of the electronic business platform price violations, false propaganda and other chaos, still occur.

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Insiders pointed out that such acts of businessmen have been suspected of violating the provisions of the advertising law, the consumer protection law, the Anti Unfair Competition Act and the food safety law, which violated the consumers' right to know, to choose and to trade fair.

This is also a fatal blow to fair trading order in the market and should be severely punished according to law.

In an interview with reporters, Cao Lei said that the real supervision must not stay in the "friendship tips" to place hope in the business self-discipline, but must be real, strengthen the intensity of supervision, put the supervision and law enforcement into practice, and touch the real "pain" of the offenders.

Cao Lei told reporters that the price violation is more of a platform seller, because the change of each advertising promotion statement on the three party store on its platform can not be completely detected.

There are two ways to monitor the NDRC, one is the report of competitors, the other is that the supervisory personnel manually go to each electricity supplier website to check the two.

These two kinds belong to the sample survey, but the intensity of supervision is mostly based on the point of view, so as to prevent the occurrence of price violations fundamentally.

"From the perspective of development trend, the future will be more regulated through platform management, such as network management network, Internet technology such as big data". For example, big data can be used to filter out some commodities that contain illegal advertising slogans such as "the first" and "leader" and so on, or to design the lowest dealer price, so as to filter out the price is obviously lower than the cost price, so that it can be truly effective.

Dangdang poly privatization or withdrawal

When Dangdang and jumei.com were fined, the focus of public attention was still on privatization. Ge said in an interview with reporters that the privatization of the two companies is facing difficulties, plus the withdrawal of the recent strategic emerging boards and the backdoor regulation of the Securities Regulatory Commission. The country's backdoor listing or IPO environment is no longer as easy as it used to be, and it may cause the two companies to withdraw privatization.

In July 9, 2015, Dangdang announced that it had received an initial non binding privatization offer from Chairman Yu Yu, CEO and director Li Guoqing, and the purchase price was US $7.812 depositary share per share (ADS).

But this privatization offer was opposed by investors.

In March 9th of this year, the US stock market (iMeiguCapitalManagementLtd) sniping Dangdang announced that it had submitted to the Dangdang a non binding offer to acquire all of its outstanding shares in full cash. The purchase price was $8.8 per share American depositary share (ADS), or $1.76 per common share, which is 12.6% higher than the previous internal takeover bid price of Dangdang's management company, which is $12.6% per ADS7.8.

This means that if Dangdang privatization price is too low, it will be acquired by I US stock.

On the other hand, jumei.com's privatization offer was also opposed by minority shareholders.

In February 16th, jumei.com announced that it had received a privatization offer from CEO Chen ou and Sequoia Capital, and it would be privatized at the price of ADS7 US dollars.

This price is about 27% higher than the average price of the last ten days, but it shrank by 68.2% compared with the issue price of $22 in 2014, which means that the early investors of jumei.com will suffer huge losses in 2014.

When the news came out, the public was in an uproar.

Jumei.com's small and medium-sized shareholders immediately began to maintain their rights, but jumei.com has yet to declare its rights protection caused by privatization.

Ge Ge in an interview that the two companies have not been well developed in recent years, their common ground, the two companies have been biased in the development of vertical electric business path.

Dangdang is more partial to book categories, and jumei.com pays more attention to cosmetic products.

The high cost of vertical electricity users and the low rate of repeat purchase have been criticized in the industry.

So far, "vertical e-commerce is a false proposition" has become a famous phrase in the business industry.