Luxury Online And Offline Link Up The Electricity Supplier Market

According to a report by L2 of the business intelligence agency, sales of online luxury goods increased by 20% in 2015, a growth rate of nearly 3 times that of the overall luxury goods market.

Over the past two years, the phenomenon of consumption outflow is prominent, and the offline stores of luxury brands are also facing greater performance pressure.

Data from foreign research institutions show that sales of luxury goods in the online and offline industries have increased by 30%, and this trend will continue.

This is why Prada has deliberately access wireless services in some stores, which is convenient for consumers to search for products.

Now, as long as you want to buy a new Prada bag, go directly to the e-commerce website to see it! 7

Well known

The first appearance of Prada on Net-A-Porter and Mytheresa.com is on the electricity supplier.

Has always been relatively indifferent to the electricity supplier of Italy luxury brand, and finally an important step forward, so that consumers have a choice.

Previously, the company has reached a cooperation agreement with Net-A-Porter, a luxury electronic business platform. Recently, more than 170 Pieces of products from coco AI have been sold on the platform.

Sales pressure has forced Prada to take heart.

In 2015, it was not easy. As of the end of January 2016, the group's operating income decreased by 0.1% compared with the same period last year, but net profit fell by 26.6% compared with the same period last year. 12.

As a result, Prada, which has always been indifferent to the electricity supplier, has been reversing this year, selling new products in early autumn and autumn in 2016, including brand new handbags, shoes and small leather products. Its men's clothing series including suits, sportswear and shoes will also be launched in September 6th.

With Chanel as the pioneer, Tiffany and Bowman Lando also came to Net-A-Porter to play a game.

GUCCI has launched a new US website and is determined to develop online shopping.

Meanwhile, Dior is also testing water business in the US.

Tiger Hoya opened the flagship store in Jingdong.

The peak group is planning to open the official website of its brand in China.

For example, Cartire began selling low-end official website at the end of 2015, and WeChat boutique opened in May this year.

Closely linked, the national watch can also be purchased through WeChat stores. Van Cleef & Arpels touches the net at the end of 2015, and other brands are also planning.

Louis Weedon group's action is not small. In November 2015, the first brand store in Guangzhou, located in Libai Plaza, Yuexiu District, east of Guangzhou, has quietly closed. This is the third store that Louis Weedon has closed in China after Harbin and Urumqi.

Guangzhou stores, which have been operating for 12 years, suddenly shut down.

At present, apart from 7 Beijing, 4 Shanghai and 4 shops in Hangzhou, Louis Weedon has only 1 shops in Guangzhou and Shenzhen.

In fact, the frustrated luxury magnate is not only Louis Weedon's family, but public information shows that since 2014, Ferragamo and Zegna have closed 6 stores respectively, and Boboli has closed 10 stores.

The main line brands are closing some shops in a hurry, which is closely related to the overall domestic environment and the impact of the electricity supplier.

According to the annual report on luxury goods released by Bain consulting, an authoritative research firm, sales of Chinese luxury goods have been declining since its first fall in 2014.

According to Amazon Co statistics, from January 2015 to September, Chinese consumers' overseas orders in the Amazon grew by nearly 10 times over the same period last year.