Urban Beauty Is Affected By Micro Business In The First Half Of The Year

In the era of WeChat's entry into the major groups, the rise of micro businesses has been the first half of the year to release earnings forecasts for urban beauty, which is likely to be affected by the impact of micro traders.

domestic

Brand city beauty failed to get rid of the decline in net profit.

Urban beauty released a profit warning in the first half yesterday, saying that net profit is expected to decline by 35%-40% compared to the same period last year.

The rapid development of micro business brings great impact to urban beauty.

In the eyes of urban beauty, consumption is becoming more cautious in the case of slow economic growth in China. Micro business as a new developing channel of China's rapid development has become the main reason for affecting the company's revenue.

In addition, the urban beauty also said that due to the influence of the acting industry and Commerce and the increase of the overall operating expense ratio, it has an impact on the company's net profit.

although

The decline in performance has become normal, but as a listed underwear brand in China, urban beauty announced its net profit for the first time.

In April this year, the city beauty underwear conference, in addition to spokesperson Lin Chiling, Huang Xiaoming, also invited a number of Korean stars to help.

The show cost tens of millions of dollars.

According to the analysis of the industry, under the circumstance of the depressed environment of the garment industry, the urban beauty can spend a large amount of money on building underwear show to increase the operating cost to a certain extent, thereby affecting the net profit.

Bank of China International Research Report shows that

Will increase the brand investment, the market promotion cost is expected to increase from the previous 1.6% to more than 2%.

The agency said that the increase in market spending in the short term will limit the rise in net interest rates, but this will help the company grow for a long time.

For the details of net profit decline, Beijing daily news reporter also sent mail to the company for consultation, but as of press time, did not receive a reply.