Foreign Trade Faces Complex Environment: Textile And Other Industries Are Difficult To Pform.

Despite the difficulties of pformation, reporters learned at the Canton Fair that some enterprises are catching up with the high-end market share through pformation, and are changing to high-end manufacturing with design and research capabilities.

Unlike previous years, reporters found that more and more enterprises have increased investment in innovation and R & D in recent two years.

"Our annual investment in innovation is at least 12 million yuan."

A small and medium-sized ceramic tile manufacturer told reporters.

When it comes to the problem of the growth of export volume in the high-end market, many experts have indicated that the high-end market is flexible, and the demand is relatively stable, so it is not easy to be replaced. However, the competitiveness of our products in developed countries is still weak.

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Transformation is to cultivate new advantages and improve quality, but not concentrate on the high-end market. Some enterprises do not have the technical advantage, and emphasize that high-end products may not be appropriate.

Zhuang Rui believes that China's greatest strength lies in its ability to diversify its production capacity. Foreign trade exports must look at the difficulties of pformation in the longer term.

"It is so easy for the government to talk about pformation and encourage technological innovation.

If technology is to keep up with the level of developed countries, I think it will take at least thirty years.

The head of a machinery manufacturer told the reporter.

It is understood that the enterprise is still the industry leader, has certain technical advantages.

The person in charge said: "some of the production process can not be refined, machine assembly mainly rely on manual completion, a gear is not up to the top.

Labor costs can not be reduced, technological upgrading and R & D capability can not be improved in a short time.

Now we need to pform and innovate. There are too many difficulties. "

Zhang Yansheng said foreign trade enterprises are now very difficult.

Rely on the past 35 years

The trade mode of low price and low end participation in international division of labor has come to an end. Now it is based on international competitiveness.

Marketing, brand, quality, efficiency and so on to participate in international division of labor, enterprise pformation is facing five deficiencies.

"Lack of technology, lack of brand, lack of talent, lack of funds, lack of pformation experience and ability.

In the next thirty years, we need to solve the problem of "five deficiency".

"Before last year, our share of high-end market and low-end market share was 3:7, and now the reverse market share of high-end market share is 70%."

Huo Rongquan told reporters.

A head of EAST group also told our reporter: "our order volume increased by 20% last year.

Now the market is changing rapidly, and the competition of enterprises depends mainly on technological innovation and high-end market. "

"China's expansion of emerging markets is a good path.

Because in the process of our successful pformation, we must not lose our traditional advantages.

It is reasonable to expand the emerging market and find a way out for our products. "

At the same time, Chuang Rui emphasized that even low-end products have to achieve certain quality standards. This is a question of international image and international reputation.

It is necessary to brand and improve quality.

In an interview, reporters learned that many visiting enterprises in home appliances, building materials, photovoltaic and other industries have already increased investment in emerging markets.

Despite the pressure of rising labor costs and low external demand, some enterprises have successfully pformed from subcontracting to independent brands, developing independent brands in different markets, and increasing technological research and development.

However, small and medium-sized enterprises which rely heavily on the OEM mode, lack of innovation and R & D capability have yet to find a way out.