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Teach You How To Run A Good Store To Make Big Money.

2016/2/29 11:23:00 37

Clothing StoreOperationMarketing Strategy

For a shop, the location of the store will directly affect the business performance.

The most basic consideration for opening a shop is to choose the suitable location and business area, and also to consider in advance what kind of industry and business policy.

With the acceleration of the pformation of modern business opportunities, some areas formerly suitable for running certain shops may no longer have the conditions of operation. At this point, the shopkeeper will consider changing or moving as soon as possible, and can not be hanged on a tree.

Before opening a shop, we must have a clear judgement on the factors such as the age, income, sex, occupation, consumption tendency, regionalism, and rules of work and rest.

And then open shops based on these principles.

For example, at the same time, a shop that runs women's clothing, and the main selling target is aimed at family women or professional women or avant-garde girls, the style of shops should be different.

Different store locations (urban centers or rural areas) have different characteristics.

Shops should make full use of any media they can use to enhance publicity to consumers, so as to arouse consumers' desire for consumption and purchase.

Especially when storefronts can see at a glance, they must be more attractive when designing.

The design of the shop channel is the most basic element of the shop decoration.

The most ideal thing is to try to adopt the simplest way and do not have too many roundabout surround.

customer

You can visit all the goods without any intention.

There is a way to turn corners, ends of passageways or long passages, and design something that is attractive enough to attract customers.

In addition, although the width of the channel is restricted by the size of the shops, it is necessary to make full use of it, and at the same time, let the customers who are opposite to each other shoulder shoulder to shoulder.

The display of goods can be easily selected if customers can see it clearly.

purchase

If it is convenient, it will promote sales effect in an invisible way.

Therefore, all display products should be oriented towards customers' easy to see, easy to choose and easy to buy perspective. Meanwhile, the products should be classified properly and placed neatly, so that consumers can find the items they want without difficulty.

In addition to the appearance, most of the shops are quite strong buildings at present, so it is very difficult when they need to be pformed, and the project is huge, time-consuming, costly and laborious.

Therefore, shop equipment or structures should be designed as timely and highly variable designs or materials as possible.

This does not seem to need much explanation.

In order to stand out, many competitors tend to make great efforts in decorating the shop and invest a lot of money.

Although decoration is very necessary, if it is not planned and blindly done, it is not advisable. After all, any capital invested in shops should be better.

profit

In return.

Therefore, we must be cautious when investing.

Today's customers are no longer just satisfied with buying the goods they want, they also want to enjoy the joy of shopping.

Therefore, in order to cater for the customer's requirement, the shop must pay attention to the service attitude of the shop assistants, the color and lighting of the shop, in addition to considering its own format, scale, customer class and commodity space.

Shops should be designed to promote the efficiency of trafficking.

From the beginning of the reception of consumers to the packaging of goods, the collection of goods and so on, we must give the shop assistant appropriate space for activities so that these actions can be carried out in a timely and efficient manner.

In addition, the design of the display or packing table should also be taken into account so as not to allow guests to feel uncomfortable.

Commodity replenish and inventory management must also be institutionalized.


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