Who Lives And Who Dies Between The Clothing Shop And The Physical Store?

In the fierce competition of e-commerce today, the entity store will not become a patent for all customers, and Marceau will also set up a store next day.

This shows that the trend of apparel e-commerce enterprises from online to offline has become a trend.

However, the conflict between online and offline has always been a contradiction that e-commerce enterprises can not reconcile. Can the entity store resolve this contradiction?

Clothing e-commerce enterprises to set up a physical store to allow the brand to accept the test of the market, whether for itself or the entire clothing industry is a big impact.

First, despite the traditional

The mode has been relatively mature, but there are too many fixed links, from manufacturers, wholesalers to retailers, etc., which are very long and complex. When a garment is produced, it will eventually be pferred to consumers.

And clothing e-commerce enterprises can make offline sales, which can achieve a two pronged marketing mode under the line and online. It will make the traditional clothing industry's competitiveness of single line marketing slightly thinner, and on the other hand, it will make up for the lack of physical experience in pure online sales.

"Although online offline

It will increase the operating cost of enterprises, but it is only a small amount of pressure on the enterprises, and this new experience and attempt is a win-win for both consumers and enterprises, and it will also promote and promote the development of new e-commerce in China.

Express。

For the expectations of the physical store, the old age is somewhat conservative: "clothing e-commerce enterprises have no advanced experience to draw lessons from, but the opening of physical stores is not only a way to make the brand accept the market test, but also a new attempt for the new e-commerce mode."

"The opening of a physical store makes the sales channel more flat and stereoscopic and closer to the consumers. It not only makes up for the shortcomings of the consumers who can not see or touch the Internet before buying, but also lacks the physical experience. It also helps the online sales from the side.

Customers can not only buy clothes online, but also shop in real stores, buy them online, avoid the loss of consumers who want physical experience, and save the hesitation of buying products due to various contingencies.

Sun Hong said.

In addition, the "Online + offline" dual engine marketing mode will promote the traditional "enterprise wholesaler retailer consumer" mode to be further broken, thus speeding up the formation of the "enterprise consumer" mode, making the modern e-business mode integrated with the traditional marketing mode innovation, so that enterprises can reduce both the advantage of online circulation and the brand reputation of offline experience, and the two complement each other.