Internet + Brand: The Way Of Multi Brand Development For E-Commerce Enterprises

Zan spent half a year visiting more than 1750 businesses and found that the reason why business became more and more difficult was that consumers no longer went shopping, consumers understood information through the Internet, got information and communicated with merchants, and added new market share to e-commerce rather than offline retail market.

Many merchants enter the initial stage of e-commerce, not to conclude pactions online, but to disseminate information about products, maintain old customers and tap new potential customers.

With the development of mobile social networking, many businessmen try to build their own mobile e-commerce system, to do marketing, interact with customers, and plan brand activities.

Whatever form is suitable for oneself is the most important.

Multi brand based on Internet

The whole group has 28 brands, more than 40 business departments and 2600 employees.

In recent years, the Korean family has been very willing to share its unique operation mode with the public. Many people in the industry are familiar with the "buying group" of Han Du she's house.

The whole name of the "buyer group" is "single product whole operation system centered on product group".

At present, the group has 280 teams.

From the beginning of Korea's clothes house, "

The mode "borrowed from Inamori Kazuo's" amoeba mode ", and realized the relative unification of" responsibility, right and profit "on the smallest business unit, and trained a large number of employees with operation thinking in product development and operation, which provided the most important talent reserve for the group multi brand strategy.

Each product, from design, production to sale, takes the product group as the core, planning, photography, production, marketing and other related business links. The whole data and fine operation management system has brought the advantage of the Internet to the maximum extent. It has also effectively solved the most difficult inventory problem in the apparel industry while realizing the "large-scale C2B customization", so as to ensure that customers can provide more products with high price performance ratio.

Future,

To build the world's largest fashion brand incubation platform, by 2020, its brand reached 50.

The product group will consist of three core posts, namely, the elector, the page production specialist and the inventory maintenance officer, with assistance from clerks and Korean assistants.

He is a person who controls the style of products and decides the power. He must use his own experience to determine whether a product has prospects on the Internet.

Because the electoral division is the soul of the group, these teams are often referred to as the "buyer group" by the industry.

Several other posts assist the selection division in the sales process or the selection process.

They are a team. Each post is very important to the electricity supplier.