Parkson Is Suffering From The Pains Of The Times.

This winter has not yet arrived, and a cold wave has hit Zhengzhou's commercial market.

As a typical retail department store complex, Baisheng the Mixc store has struggled for a year and finally can't support it. It closed shop in September 30th.

Parkson responded that it had been losing money because of its mismatch between location and the Mixc.

At present, its East Taikang Road shop is also adjusting.

He pointed out that now there is an excess of department stores in the 27 business circles and no passenger flow in the Mixc.

Baisheng the Mixc store closed shop! And a month ago.

It was not until yesterday when it had posted a notice of "closing" that one of the media found it.

Also, as the head of the media said, "at least three years have not bought shoes and cosmetics at any physical shopping mall in China."

The offline businesses are being cold shouldered by consumers, and closing their stores one by one is a sigh.

Today, the department store industry is sluggish, looking at the domestic market, and even the Wanda Department stores are closed.

Parkson, Malaysia's largest retail chain group, entered the Chinese retail market in 1994. Since 2007, Parkson's performance has shown a downward trend.

Parkson's nearly five years' annual report shows that its performance has been declining, and net profit has plummeted from 33.5% to 235 million yuan, which is also the worst report card since the listing of the company.

Yesterday, the Henan Business Daily reporter came to the Mixc and saw that the first floor of Parkson was still open, and the two and third floors were closed.

According to insiders, at present, Parkson and the Mixc are negotiating on closed stores, but the Mixc has made the next plan for the location.

Only when Baisheng withdraws completely, will their plan be made public.

The above said that Parkson the Mixc store is normal, "the overall passenger flow in the Mixc (not), including our positioning, there is a certain gap, resulting in poor sales, at a loss."

He explained that the Mixc is located in high-end shopping centers, including catering brands are also high-end brands, so the audience is less.

Their positioning is somewhat lower than the Mixc's.

In addition, the Mixc first opened a small area, only more than 70 thousand square meters, a lot of formats such as cinemas, KTV and so on.

If the two issue is open, it should be much better.

For the empty rental status of many shops in the Parkson shop in East Taikang Road, the person said that it is currently being adjusted to take the original commodity format as a rental, catering, entertainment and fashion store.

So, now in the investment.

The process of adjustment is gradual and will probably be completed by the end of November.

The adjustment will reduce 10 thousand square meters (original commodity class) to pform other businesses.

In the future, 60% of the commodities in this store and 40% in other formats.

Basically, a total of 50 thousand square meters in more than 20 thousand square meters to do other experience formats.

He concluded that whether it is closed or adjusted, in addition to the economic downturn, people do not have money to spend is the main reason.

The second reason is surplus, and the Mixc and David city have been opened. Now the shopping centers and department stores in 27 business circles are in surplus.

"But we still have development in Henan, especially in Zhengzhou and Luoyang, and tend to be quasi shopping centers.

But unlike Wanda, David city and other pure shopping centers, we will not be too big.

These people said.

As a typical retail department complex, Parkson is suffering from the pains of the times.

According to media reports, a number of stores have been shut down nationwide, and the operation will continue.

In contrast, Zhengzhou has not been very optimistic since Baisheng entered the Mixc at the end of 8 last year.

Netizens who have visited the Mixc many times say that many of the counters are empty. Even if there are goods on display, there are no customers to visit.

So far,

There is only one Parkson on the East Taikang Road, but the situation here is not optimistic.

Maybe because of Sunday, shopping mall popularity is OK, but there are empty shops from the two to the five floors, but they are not located at the elevators, especially the third floor and the five floor.

The reporter contacted the head of Parkson Zhengzhou branch. He said that now is not just a matter of fact.

Many other industries are not doing well.

Because the big economic situation is not good, now the department stores in China are also in the stage of pformation. To the shopping center, the traditional retail industry is dominated by commodities, while the shopping center has reduced the category of commodities and increased the experience of catering, entertainment and leisure.