The Traditional Pattern Of Men's And Women's Wear Has Gone Against The Tide.

　　 2015 autumn and winter Women's clothing week, we see the new creative director of Gucci Alessandro Michele wearing men's model dress, the male and female neutral design style has also successfully created a hot topic. In fact, this cross sex trend has long been on the runway. Designer They are used to play, like Rick Owens, Thom Browne, and J.W. Anderson. They like to incorporate elements identified as "women" in the design, and Vivienne Westwood has always loved all kinds of men's designs in neutral suit design and women's wear, and strongly challenged the definition and demarcation line between men's wear and women's wear. Yes Retail As a matter of fact, the distribution of the counter area into the traditional pattern of men's and women's wear has gone against the tide.

The Selfridges procurement department said they observed that male and female customers are becoming more and more uneasy about their "men's clothing department" and "women's clothing department". Selfridges creative director Linda Hewson also said that the traditional fashion retail mode is not used to the dichotomy of men's and women's clothing. There are many outdated restrictions and divisions in the men's and women's clothing layering in the sales space. Therefore, they think that the display and sale of sex or sex can make a difference. "We have observed this trend that has existed for a long time. It is no longer a secret. We can feel this trend in the streets and become more and more energetic. Hewson said.

In March, Selfridges worked with the British designer, Faye Toogood, to launch the Agender flash program. The word "Agender" meant "gender neutral". Toogood says that through "Agender", it hopes to create an intermediate area that crosses two sexes, allowing consumers to shop for their "individual" rather than choosing clothes according to their gender. In order to practice this concept, the clothes in Agender will not be displayed in public, but can be seen in white canvas bags and not even brand tag. Customers can only read the contents from the small hand cards on the canvas bag and decide whether to try them on or not.

The designers in Agender store have the fashion of leading avant-garde style. brand Comme des Garcons, Sibling, Haider Ackermann, etc., the street trend brand Hood By Air, Nicola Formichetti's Air, and the main type of neutral style high brand brand, etc. "Agender" is now open in three storeys in addition to the main store at Selfreidges Oxford street. It will also be opened in Birmingham and Manchester stores. The Selfridges purchasing department also hopes that "Agender" will inspire more cross gender fashion products in the future.

Thecorner.com, a leading online shopping platform for men's clothing, has been developing for many years and has become a fashionable online shopping index for landing in the Chinese market. At the beginning of this year, thecorner.com announced that it will launch a new sales strategy. It is expected to set up an exclusive cross sex fashion district "No Gender" from June, selecting all kinds of clothing and accessories to provide customers with more unique options. "No Gender" will focus on many representative avant-garde brands, such as Ann Demeulemeester, Rick Owens, etc., and will also include new brands such as Rad Hourani, Hood by Air and so on. In the press release, thecorner.com said that the establishment of a "neutral" retail area was derived from a strong demand beyond traditional sex staging, which is also a global trend of fashion consumption.

Another website has actually taken the neutral fashion train at the end of last year. The Future is the Future, a Toronto based neutral online shop, advertised the demand for men's and women's clothing. The founder of Natalie Manzocco was a fashion reporter before. She said that when she worked in the media, she was deeply aware of the public's deep-rooted attitudes towards gender and clothing, and some friends said she was frightened by the men wearing skirts, and she thought that more efforts should be made to correct this attitude. And the cause of Future is the Future is very much like it. Mashup Ancient men's version of suits, but also hope to promote some changes through neutral retail. Manzocco hope that you can ignore the gender distinction of clothing itself, and you can see the cross sex way of the same single product on their website.

The trend of cross sex fashion has been extended from the stretching platform to the fashion retailing, breaking the rigid gender dichotomy. However, there is also a lot of challenges to eliminate the gender boundary in an all-round way. There are many differences between men's and women's clothing in terms of size, and it is difficult to customize the specifications. But from the perspective of these fashion retailers, they may really develop different fashion retail models.