The Performance Of Foreign Brands Depends On Our Chinese People.

Otherwise, the Chinese will go to join in the fun. Recently, ChristianDior opened its first independent store in Canada. At the same time, DiorHomme boutique opened for the first time in the nearby Vancouver hotel. Dior opens an independent store in Canada, and the Chinese are important customers.

Although ChristianDior brand It has always claimed that it attaches great importance to the North American market. But in the past, only luxury department stores in HoltRenfrew had Dior stores, and people could only buy Ladies' handbags and jewelry accessories here. And the opening of the first independent store and DiorHomme enabled Canadian consumers to buy Dior's clothing and men's clothing directly.

The Canadian independent store also referred to the flagship store in Paris. The first floor was mainly ornaments and jewelry, the two floor was women's clothing series, and advanced evening. Full dress And the VIP locker room. For this decoration, Dior also invited modern artists to participate in the design, so the overall style of the store is more modern and modern, with a wide ceiling glass, a quartz bar, and even some unique display devices, such as a master chair made by artist IndiaMahdavi.

Why do we wait until now to open the first independent store in Canada? In recent years, the Canadian economy has maintained steady growth and is less affected by the turmoil of the world economy. Last year, Canada's average household income increased by 15%, and people had better living conditions. Naturally, there was more demand for luxury goods. ChristianDior naturally saw this, and chose to settle down to seize this broad market.

"In recent years, young men have become more and more concerned about fashion," said PamelaBaxter, President of North American Regional Brand Senior customization for men's wear market. They have received a good education, the pursuit of good things such as fashion, especially the quality and technology of the product. " She believes that the recent increase in luxury sales in Canada is benefiting from these new customers, so 2015 is also the best time for DiorHomme to open stores in Canada.

Another important reason is that ChristianDior has regarded Asians as a core consumer group. Vancouver is a famous immigrant city in the world. At present, more than 40% of the population comes from Asia, the largest part of which comes from China. Dior and DiorHomme have always been well known in Asia, and the new store will attract a large number of consumers who emigrate from China to Vancouver.

SidneyToledano, chief executive of Dior, has publicly stated that the brand has always wanted to expand the Chinese market. In addition to expanding the existing store area and improving the quality of service in China, Dior tries to firmly grasp the Chinese consumers who love to go abroad to buy luxury goods. In June this year, the first independent store opened by Dior in Korea, as the largest flagship store in Asia, also took into account the factors that Chinese tourists love to travel to Korea in recent years. The store is located in the Seoul luxury shopping mall, six pools.

In recent years Dior The performance is good. In the first three months of this year, it is a 21.3% increase in sales. It is not easy to be in the environment of the depressed luxury industry.

Dior will continue to open new stores throughout the world this year, including Losangeles, Miami, Panama, Houston and Mexico.