Foreign Trade Exhibition Actively "Adjust Structure" Prepare For Future

The 117th Canton Fair, known as the "foreign trade vane robot", will open in Guangzhou in April 15th. It will still maintain the three phase of the exhibition, which will last until May 5th. The exhibition will bring together 16 categories of commodities and 50 exhibition areas.

The area is 1 million 180 thousand square meters, and the total scale of the exhibition stands is over 60 thousand.

Following the adjustment of the machinery and electronics exhibition area in the second half of last year, the Canton Fair will continue to optimize the exhibition area and set up the exhibition area, expand the exhibition area of the exhibition area to 23, and strengthen the cultivation of new energy, pet products and outdoor spa new subjects.

It will be launched in Hongkong in April 11th and will be divided into three phases, which will last until April 30th. At that time, 8 professional trade shows, including global resources electronics products and parts exhibition, universal resources mobile electronics exhibition, will be launched.

Display goods and strive for foreign trade enterprises

The important platform, the achievement of large-scale foreign trade exhibition, to a certain extent, reflects the trend of China's foreign trade situation.

Shen Danyang, a spokesman for the Ministry of Commerce, recently pointed out that considering the various factors at home and abroad, the situation of foreign trade in 2015 is only very complicated and grim for the size and growth rate. However, if we look at the quality of foreign trade structure and foreign trade development, there is optimistic side. "The development of China's foreign trade will not only pursue scale, but also focus on structural adjustment and quality improvement."

Reporters noted that with the changing foreign trade situation, the trade exhibition "adjustment structure" is becoming a trend.

Following the introduction of mobile electronics exhibition with the market situation, the global resources exhibition will add the "robot experience area" and the special exhibition area of consumer UAVs. Among them, the famous robot manufacturer Hanson Robotics will show its newest robot.

According to the introduction, UAV is one of the hottest products in the consumer electronics industry. The market expects that sales of UAV in 2015 will reach US $130 million, an increase of more than 50% over 2014.

The foreign trade industry has ushered in a busy "single season".

Starting from the first week after the festival, a series of large-scale foreign trade exhibitions will be launched in China. With the development of China's foreign trade more emphasis on pformation and quality improvement, the "adjustment structure" of the theme and scale of the exhibition will be the same choice.

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Trademarks are regionally restricted. For example, registered trademarks in the United States are protected by law only in the United States. Trademarks registered in Hongkong are protected only in Hongkong.

Similarly, the trademarks registered on the mainland are protected only in the mainland. Why are there many mainland enterprises going to Hongkong to register their trademarks? Is there any secret in it?

In fact, in today's globalization, there is no secret here. First of all, if the product wants to enter the international arena, it will be beneficial to protect the brand in many other countries and regions. If the product wants to enter Hongkong, if there is no trademark in Hongkong, then it will be difficult to protect it. There are many such cases. For example, Wang Shouyi's thirteen fragrance trademark is a good case.

If the product is to be internationalized, it is not just the issue of trademark registration in Hongkong.

In addition, when customs export products, there are requirements for trademarks.

Therefore, in order to expand the market and register trademarks in Hongkong, many enterprises can be regarded as a good choice. After all, they are all Chinese.

In addition, because of some marketing strategies, some companies will also choose to register in Hongkong. What's the advantage of this? That is, you can borrow the reputation of Hongkong, and why the product sales will open up, and then you will have an authorization. When you sell, you can say that the brand is from Hongkong. For various reasons, the brand of Hongkong still has a high degree of trust among some mainland consumers. Therefore, the brand of Hongkong is used to stimulate people's popularity. For this reason, there are also registered trademarks of Hongkong.

Another reason is that Hongkong's trademark registration is more convenient, one time is faster than the mainland, generally less than half a year will be able to get a trademark registration certificate, and at present, the mainland is in a year or so. In addition, from the main body of registration, Hongkong trademark can be registered, and the mainland must have a business license. Based on this consideration, many enterprises will choose to register in Hongkong.