Under The New Normal Economic Situation: New Impetus For The Development Of Men'S Wear And Clothing

Surging times, expedited business casual clothing category

In the late 70s of last century, China was experiencing an unprecedented wave of reform and opening up.

Countless entrepreneurs in

As the first batch of entrepreneurs in the true sense of China, in the age of personal living space, free choice and various rights and interests, they have completed the accumulation of capital through the hardworking, intelligent and enterprisers' unique pragmatism, adventure and pioneering spirit. At the same time, they have also formed entrepreneurial capability.

In the age when material is relatively scarce, the first generation of market economy has little choice for clothing styles and styles, wearing comfortable, simple and affordable goods, symbolizing "free, pragmatic, adventurous and pioneering spirit" business casual men's wear, becoming the first choice for entrepreneurs.

In the age of business change, business casual wear is also changing.

At the beginning of the new century, at any time, the 70 and 80 after come to the stage of the times and gradually become the main force of the commercial crowd, and the group of business casual men's clothing has also undergone great changes.

Compared with the parents of the older generation, many urban white-collar workers, business people, middle class and entrepreneurs have also become consumer groups of business casual clothing because of their changes in their working style.

At this time, the biggest appeal for business casual wear is to apply more occasions and pay more attention to quality.

"Consumers' demand for men's wear is no longer a rigid, formal business dress, they can meet the clothing needs of business, leisure, gathering and other occasions."

Mao Lihui, a senior commentator in China's clothing industry, said that according to the data of his research, many high-end people said that business activities were not confined to offices. When leisure clubs, cafes, fitness centers and golf courses became the bases of business activities, serious and formal suits naturally went to business and leisure.

In the era of scientific and technological innovation, the business leisure of the new rich people is also innovative

With the rapid development of the information age, especially the surge of Internet entrepreneurship in recent years, more technology rich people are active in the stage of entrepreneurship, good educational background and the courage to think about new things, dare to do and innovate, and no longer regard career success as a criterion for success. Enjoying quality life is equally important as having interests and hobbies.

This new value has shaped the image of a new generation of entrepreneurs.

There will be obvious changes in the requirements.

In line with this, the new business casual men's clothing needs to enhance its fashion and personalization.

In the face of Chinese men's clothing homogeneity of the business casual men's wear, the new environment is changing the business environment.

"If we want to seize this opportunity, we must do a good job of fine positioning of products, increase research efforts on customer needs, and enhance the fashion and personalization of our products."

Apparel industry veteran observers said.

Representative of China business and leisure service

In the new economic form, business casual men's clothing enterprises need to change the existing extensive development mode, identify the direction of subdivision, and realize the pformation of specialization, fashion and refinement.

In this respect, the company is a representative enterprise.

In the past five years, the power driven company, who has been in the sea for the past three years, has an international perspective. It deeply realizes that the regional differences have a profound impact on the R & D of products.

In recent years, the design style of Jin Ba has changed a lot. Dressing, matching and color matching are leading positions in men's clothing in China.

And gradually integrate with international practice.

Today, 80 and 90 are gradually becoming the main consumers. The strong fighter has adjusted the young and fashionable series for the future customers.

Each season's theme culture covers elements of brand genes and theme genes.

The use of this theme gene in styles and categories is unique to the power of the company.

In addition, compared with the commercial men's wear on the market, the color of the commercial men's wear is too conservative. In the clothing's main color, matching and color matching, it forms its own color matching method and has accurate market anticipation. The annual order will be hot.

Besides, it is very professional and thorough for the research of styles, plates and materials.

Through in-depth cooperation with the National Textile Information Center and suppliers, we will observe the changes in the fabric structure of a yarn on the premise of material research and development.

Consumers' needs, after visiting the consumers and agents, found that the new business people were not wearing too much tradition, hoping to have some personalized labels.

To express.

Liu Yong, director of commodity planning for men's clothing.

In the future, adhering to the spirit of "one person can do a good job in a lifetime", he will further deepen the market of business casual men's clothing and create better clothes for the vast number of consumers.