Nike's New Product: Rap First Shoes

Jerzy West is a rapper and producer who has worked hard for the record of other top singers, and has gradually shown his strength in the pop music world, forming his own style and improving his reputation. In recent years, Kanye West has spent a lot of painstaking efforts in making records for Jay-Z, Ludacris, Camron, DMX and other great stars. His meticulous production and effort has finally won him a good reputation and become a well-known producer and songwriter.

AIR YEEZY is derived from Kanye West's infinite creative passion, implanted in Nike's innovative elements in design and performance. Through the test and adjustment of various stages of the world, it integrates traditional elements of the past to challenge the tradition and create new products with originality, and this is only Ni. Ke SPORTSWEAR It can be done.

Kanye West is known for his endless vitality on stage. Therefore, AIR YEEZY must provide support and protection for Kanye West from beginning to end. In the whole development process of sports shoes, designers are painstaking about how to achieve the extreme comfort of sports shoes. The protective ankle collar grain with concave design provides stronger support and protection. exceed Thick insole, The front foot support belt, the original functional elastic buckle buckle, the shoes have used 1987 Nike AIR ASSAULT shoemaking craft, but has used PHYLON to replace the original PU material, in order to increase the shoes performance and the comfort degree.

There is only one goal to integrate all the design details: when Kanye West performs in many live performances, AIR YEEZY can always bring soft and comfortable wearing feelings to his feet.

The full grain leather upper has original design details, and the shoe body shows a well designed performance element everywhere. It fully embodies Kenyi's unique style and gives people a look at its typical Nike style. The newly built NIKE AIR ASSAULT outsole features a glow in the dark. When the lights are dim, the sneakers will shine.

The front foot support belt is made of advanced synthetic leather and seamless splicing technology. In addition to the fine lines on the top of the top of the suede shoes, the seams of the whole sports shoes are well designed. AIR YEEZY Gym shoes The unique "Y" pattern appears repeatedly in the entire sports shoes, or concave design or laser engraving. This design inspiration is borrowed from the classic textural texture material of Jordan brand.

This pattern was designed by Kanye West and Smith. It not only expressed the respect for the name of the sneakers and their co creator, but also commemorates the moment when Kanye West was designing the Nike AIR YEEZY.